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App Store Optimization

Statistics report on App Store Optimization

The report presents figures and data on the topic of app store optimization - or ASO. The report includes insights on the app market and app distribution systems, mainly the Apple App Store and the Google Play Store. The report includes sections on app update trends, as well as keyword rankings and data on visual elements presented by app pages in the app stores. The report includes a spotlight section on Apple Search Ads (ASA).

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Table of contents

App market

6
  • Premium Statistic Global consumer spending on mobile apps 2023-2025
  • Basic Statistic Global app market value 2022, by monetization
  • Premium Statistic Monthly share of free and paid iOS apps 2019-2026
  • Premium Statistic Distribution of free and paid Android apps 2019-2026
  • Premium Statistic Annual global mobile app consumer spending 2022-2027, by store
  • Premium Statistic U.S. iOS app ASO mistakes impacting conversions 2022

App distribution

7
  • Basic Statistic Global app stores yearly decrease in mobile apps published 2022
  • Premium Statistic Number of monthly Apple App Store app releases worldwide 2019-2026
  • Premium Statistic Number of monthly Google Play app releases worldwide 2019-2026
  • Premium Statistic Number of iOS and Google Play app downloads as of Q1 2024
  • Premium Statistic U.S. Apple App Store mobile app install rates 2023 by category
  • Premium Statistic U.S. Apple App Store mobile app download conversion rates 2023, by category
  • Premium Statistic U.S. Google Play Store mobile app download conversion rates 2023 by category

App updates and delistings

9
  • Premium Statistic Rejected apps submitted to the Apple App Store 2023, by reason
  • Premium Statistic Privacy violation prevention on the Google Play Store 2023
  • Basic Statistic Distribution of mobile iOS and Android apps based on most recent update date 2022
  • Premium Statistic Apple App Store app updates 2026, by frequency
  • Basic Statistic Apple App Store most popular day for app and gaming release update day 2025
  • Premium Statistic Google Play Store app update frequency 2025
  • Basic Statistic Google Play Store most popular day for app and gaming release update day 2025
  • Basic Statistic Abandoned mobile apps count 2022
  • Premium Statistic Share of apps with programmatic ads that were abandoned worldwide 2022

ASO specifics: category keywords

8
  • Basic Statistic Share of iOS apps adding generic keywords in the title 2022, by category
  • Basic Statistic Share of Android apps adding generic keywords in the title 2022, by category
  • Premium Statistic Apple App Store: target keyword match in highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: most popular keywords and CTA in highest-ranking food apps 2022
  • Premium Statistic Apple App Store: most popular keywords and CTA in highest-ranking health apps 2022
  • Premium Statistic Google Play Store: target keyword match in highest-ranking apps 2022, by category
  • Premium Statistic Google Play Store: most popular keywords and CTA in highest-ranking gaming apps 2022
  • Premium Statistic Google Play Store: leading keywords and CTA in highest-ranking shopping apps 2022

ASO specifics: iOS keyword searching

6
  • Basic Statistic India leading keywords searched on the Apple App Store 2022-2023
  • Basic Statistic Germany leading keywords searched on the Apple App Store 2022-2023
  • Basic Statistic Spain leading keywords searched on the Apple App Store 2022-2023
  • Basic Statistic France leading keywords searched on the Apple App Store 2022-2023
  • Basic Statistic UK leading keywords searched on the Apple App Store 2022-2023
  • Basic Statistic U.S. leading keywords searched on the Apple App Store 2022-2023

ASO specifics: visual elements

7
  • Premium Statistic Google Play Store: number of screenshots in highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: most used symbols in the titles of highest-ranking apps 2022
  • Premium Statistic Google Play Store: most used symbols in the titles of highest-ranking apps 2022
  • Premium Statistic Apple App Store: most popular colors of highest-ranking apps 2022, by category
  • Premium Statistic Google Play Store: most popular colors of highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: number of screenshots in highest-ranking apps 2022, by category
  • Premium Statistic U.S. iOS app ASO mistakes impacting conversions 2022

Advertising spotlight: Apple Search Ads (ASA)

5
  • Premium Statistic Mobile ad spend worldwide in 2022, by OS
  • Premium Statistic Global iOS app CPT in the Apple App Store 2021-2022
  • Premium Statistic Apple search advertising CPT worldwide 2022, by region
  • Premium Statistic Global iOS app TTR in the Apple App Store 2022, by market
  • Premium Statistic Global iOS app CPT in the Apple App Store 2022, by category
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