According to the source, the install rate indicates the share of users downloading a mobile app directly after an app store search on the Google Play Store or the Apple App Store.
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U.S. Apple App Store mobile app install rates 2023 by category
During the first half of 2023, install rates for mobile apps in the Apple App Store in the United States market was four percent. Navigation apps had an install conversion rate of over ** percent, while medical apps presented an install conversion rate of *** percent. By comparison, puzzle gaming apps presented the lowest install rates in the Apple App Store.
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AppTweak. (August 9, 2023). Mobile iOS app install rate in the Apple App Store in the United States in 1st half of 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1405976/ios-store-app-install-by-category/
AppTweak. "Mobile iOS app install rate in the Apple App Store in the United States in 1st half of 2023, by category." Chart. August 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1405976/ios-store-app-install-by-category/
AppTweak. (2023). Mobile iOS app install rate in the Apple App Store in the United States in 1st half of 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1405976/ios-store-app-install-by-category/
AppTweak. "Mobile Ios App Install Rate in The Apple App Store in The United States in 1st Half of 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Aug 2023, /statistics/1405976/ios-store-app-install-by-category/
AppTweak, Mobile iOS app install rate in the Apple App Store in the United States in 1st half of 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1405976/ios-store-app-install-by-category/ (last visited July 15, 2026)
Mobile iOS app install rate in the Apple App Store in the United States in 1st half of 2023, by category [Graph], AppTweak, August 9, 2023. [Online]. Available: /statistics/1405976/ios-store-app-install-by-category/
