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In 2026, around **** million Americans watched the Academy Awards ceremony. Oscars viewership fluctuates year by year, however, the last time the ceremony drew in a U.S. audience of more than ** million was back in 2014. The figure recorded in 2021 was the lowest yet, and marked a drop-off of over ** percent from the 2020 audience. 

Coverage of the Academy Awards

Viewership of awards ceremonies can depend on multiple factors, ranging from personal preferences to overall interest in nominees, as well as how much coverage is devoted to the ceremony before and during its broadcast. Interest in upcoming events in the media industry is often generated via social media, which can be extremely effective in generating discussions, interactions, and general awareness.

In 2018, the Academy Awards were mentioned *** million times on social media during the ceremony, and have also proved to be some of the most popular TV specials on Twitter in recent years. Conversely, a survey held in early 2019 revealed that ** percent of U.S. adults had not come across any news coverage for the 2019 Academy Awards at all.