| Characteristic | Share of respondents |
|---|---|
| Business outcomes (sales, conversions, ROAS) | 75.7% |
| Media performance metrics (CTR, VCR, engagement) | 73% |
| Brand metrics (awareness, consideration, lift studies) | 62.2% |
| Qualitative feedback or subjective reviews | 32.4% |
| Platform-native creative scores | 21.6% |
| AI-driven or automated creative analysis | 20.7% |
| Creative effectiveness is not measured systematically | 2.7% |
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Source
Sources
Release date
May 2026
More information
Region
United States
Survey time period
as of April 16, 2026
Number of respondents
111 respondents
Special properties
among marketing and ad agency professionals with media spending of over 5 million U.S. dollars per year
Supplementary notes
Multiple answers were possible.
The source does not specify the survey type nor date; the date given is the study's original publication date.
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