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Mobile payment: Google Pay users in Italy

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Google Pay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Pay users in Italy (''brand users'') against Italian mobile payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Google Pay users in Italy

  • Google Pay is more popular among Millennials than other mobile payment services
  • Google Pay is more popular among male mobile payment users than female mobile payment users
  • Google Pay has a larger share of users with a medium household income than other mobile payment services
  • Google Pay users are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Learning new things is more important to Google Pay users than to other mobile payment users

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