Mobile payment: Apple Pay users in Sweden

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Apple Pay users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Sweden (''brand users'') against Swedish mobile payment users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Description
Content

Selected insights on mobile payment: Apple Pay users in Sweden

Apple Pay is more popular among Generation Z than other mobile payment services
55% of Apple Pay users are female
Compared to the average consumer, Apple Pay users are less likely to have a low income
Apple Pay users are more likely to live in large cities than the average consumer
Safety and security is an important aspect of life for 62% of Apple Pay users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Attitudes towards personal finances
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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