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Social media usage in Argentina

Statistics report on social media usage in Argentina

This report presents statistics and key insights on social media usage in Argentina, focusing on penetration, consumption, and user demographics, followed by key information on the most used platforms and their role on the country's growing digital advertising sector.

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Table of contents

Overview

6
  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Premium Statistic Number of social media users in Argentina 2000-2040
  • Premium Statistic Penetration rate of social media in Argentina 2000-2040
  • Premium Statistic Digital Market Outlook: social media users in Argentina 2017-2028, by platform
  • Basic Statistic Leading social media platforms in Argentina 2025, by reach
  • Basic Statistic Favorite social media platforms in Argentina Q3 2024

Performance

6
  • Basic Statistic Argentina: means to access online information Q2 2025
  • Basic Statistic Argentina: most visited websites 2024, by total visits
  • Basic Statistic Argentina: most visited websites 2024, by unique visitors
  • Basic Statistic Argentina: most visited websites 2024, by pages per visit
  • Premium Statistic Argentina: most visited websites 2024, by session length
  • Premium Statistic Social media web traffic referrals in Argentina 2024

Usage

6
  • Premium Forecast Most common social media activities in Argentina 2024
  • Premium Forecast Social network usage by brand in Argentina 2024
  • Basic Statistic Leading social media usage reasons in Argentina 2024
  • Premium Statistic Argentina monthly time spent on select social apps 2024
  • Basic Statistic Argentina: types of social media accounts followed Q3 2024
  • Premium Statistic Social networks used for consuming news in Argentina 2026

Meta Platforms Inc.

10
  • Premium Forecast Number of Facebook users in Argentina 2017-2030
  • Premium Statistic Latin America: countries with most Facebook users 2026
  • Premium Statistic Argentina: Facebook user share 2025, by gender
  • Premium Statistic Argentina: Facebook user share 2026, by age group
  • Premium Forecast Number of Instagram users in Argentina 2017-2030
  • Premium Statistic Latin America: countries with most Instagram users 2026
  • Premium Statistic Argentina: Instagram user share 2025, by gender
  • Premium Statistic Argentina: Instagram user share 2026, by age group
  • Basic Statistic Argentina: number of Facebook Messenger users 2020-2025
  • Premium Forecast Number of WhatsApp users in Argentina 2017-2030

Video platforms

7
  • Premium Statistic YouTube ad reach in selected Latin American countries 2026
  • Basic Statistic Leading YouTube search queries in Argentina 2023
  • Premium Statistic Argentina: most viewed YouTube channels 2024
  • Premium Statistic Argentina: leading YouTube channels 2024, by number of subscribers
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic Argentina: TikTok app downloads as of Q3 2024
  • Premium Statistic Argentina: quarterly TikTok app revenue as of Q3 2024

Other networks

5
  • Premium Forecast Number of LinkedIn users in Argentina 2017-2030
  • Premium Statistic Argentina: LinkedIn user share 2026, by age group
  • Premium Forecast Number of Pinterest users in Argentina 2017-2030
  • Premium Forecast Number of Snapchat users in Argentina 2017-2030
  • Premium Forecast Number of Twitter users in Argentina 2017-2030

Digital advertising

6
  • Premium Statistic Main channels of new brand discovery Argentina Q3 2024
  • Premium Forecast Digital advertising touchpoints in Argentina 2024
  • Premium Statistic Social media ad reach in Argentina 2025, by platform & gender
  • Premium Statistic Digital ad spend in Argentina 2016-2023
  • Premium Statistic Distribution of ad spending in Argentina 2025, by medium
  • Premium Statistic Ad spend growth in Argentina 2023, by medium
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