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Social media in the Asia-Pacific region

Statistics report about social media in the Asia-Pacific region

This report presents statistics on social media in the Asia-Pacific (APAC) region. Starting with an overview, the report moves on to chapters examining key platforms in the region as well as their mobile market share. The following chapters highlight key platforms including Meta's platforms, YouTube, TikTok, and the leading social media services exclusive to China. In the concluding chapter, the report examines user behavior on social media in the APAC region.

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Table of contents

Overview

5
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Social media penetration rate APAC 2025, by country
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Weekly time spent using social media APAC 2026, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2025, by country

Key platforms

5
  • Premium Statistic Social media market share Asia May 2026, by platform
  • Premium Statistic Facebook's monthly market share Asia 2024-2025
  • Premium Statistic Instagram's monthly market share Asia 2024-2025
  • Premium Statistic YouTube's monthly market share Asia 2024-2026
  • Premium Statistic X (Twitter)'s monthly market share Asia 2025-2026

Mobile market share

5
  • Premium Statistic Mobile social media market share Asia 2025, by platform
  • Premium Statistic Monthly market share of Facebook on mobile devices Asia 2024-2025
  • Premium Statistic Monthly market share of Instagram on mobile devices Asia 2024-2025
  • Premium Statistic Monthly market share of YouTube on mobile devices Asia 2024-2025
  • Premium Statistic Monthly market share of X (Twitter) on mobile devices Asia 2024-2025

Meta's platforms

7
  • Basic Statistic Facebook's monthly active users APAC Q1 2015-Q4 2023
  • Premium Statistic Facebook ad reach rate APAC 2025, by country
  • Premium Statistic Instagram ad reach rate APAC 2025, by country
  • Basic Statistic Facebook Messenger: global reach 2025, by market
  • Premium Statistic Monthly time spent per user using Facebook mobile app APAC 2024, by country
  • Premium Statistic Monthly time spent per user using Instagram mobile app APAC 2024, by country
  • Premium Statistic Meta quarterly revenue APAC 2016-2025, by segment

YouTube

3
  • Premium Statistic YouTube ad reach rate APAC 2025, by country
  • Premium Statistic Average daily time spent on the YouTube app 2026, by country
  • Premium Statistic YouTube IAP revenues 2025, by region

TikTok

5
  • Premium Statistic TikTok ad reach rate APAC 2025, by country
  • Premium Statistic Daily time spent per user using TikTok mobile app APAC 2026, by country
  • Premium Statistic TikTok iOS revenue in leading markets Q1 2026
  • Premium Statistic In-app purchase revenue of TikTok Q1 2026, by country
  • Premium Statistic Estimated global ad revenue of ByteDance 2023, by platform

Chinese platforms

6
  • Basic Statistic Most popular social media in China 2025
  • Premium Statistic Monthly active users of leading short video apps in China 2026
  • Premium Statistic Monthly active users of Douyin in China 2023-2026
  • Premium Statistic Number of active WeChat messenger accounts Q2 2015-Q1 2026
  • Premium Statistic MAUs of QQ messenger Q1 '18-Q3 '25
  • Premium Statistic Weibo's monthly active users Q2 '19-Q3 '25

User behavior

6
  • Premium Statistic Average number of social media platforms used per internet user APAC 2025, by country
  • Premium Statistic Share of social media users who follow influencers in APAC 2025, by country
  • Premium Statistic Share of users visiting social media for potential purchases APAC Q3 2024, by country
  • Premium Statistic Opinion on social media as a purchase channel APAC 2024
  • Premium Statistic Share of internet users using social media for work APAC Q2 2025, by country
  • Premium Statistic Social media as a news outlet worldwide 2026
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