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Social media in Russia

Statistics report on the Russian social media market

This report presents a statistical overview of social media usage in Russia, providing detailed and up to date information about leading social media platforms, as well as data on users' demographics and preferences across the country.

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Table of contents

Overview

5
  • Premium Statistic Number of social media users in Russia 2000-2040
  • Premium Statistic Social media penetration Russia 2023, by age group
  • Basic Statistic Ranking of social media platforms in Russia Q3 2024, by user share
  • Premium Forecast Social media advertising spending in Russia 2017-2031
  • Premium Forecast Influencer advertising spending in Russia 2017-2030

Leading platforms

5
  • Premium Statistic Number of social media users in Russia 2023, by platform
  • Premium Statistic Gender distribution of social media users in Russia 2024, by platform
  • Premium Statistic Most popular social media sites in Russia 2024, by monthly authors
  • Basic Statistic Ranking of social media platforms in Russia 2024, by monthly publications
  • Premium Statistic Leading social networks in Russia 2023, by average daily use

VKontakte

5
  • Premium Statistic Number of VK app downloads worldwide 2025, by country
  • Premium Statistic VKontakte MAU in Russia Q1 2022-Q4 2024
  • Premium Statistic Share of VK users in Russia 2024, by age group
  • Premium Statistic VK user share in Russia Q3 2022, by gender
  • Premium Statistic Most popular bloggers on VK in Russian 2024, by degree of involvement

Facebook and Instagram

4
  • Premium Statistic Number of Facebook users in Russia 2020-2025
  • Premium Statistic Facebook user distribution in Russia 2024, by age and gender
  • Premium Statistic Number of Instagram users in Russia monthly 2019-2026
  • Premium Statistic Instagram users' share in Russia 2024, by age group and gender

Other social networks

9
  • Premium Statistic Countries with the most TikTok users 2025
  • Premium Forecast Number of YouTube users in Russia 2017-2030
  • Premium Statistic Leading Russian-speaking YouTube bloggers 2025, by interactions
  • Premium Statistic RuTube reach in Russia monthly 2022-2023
  • Premium Statistic Ok.ru monthly active users via mobile in Russia 2017-2022
  • Premium Statistic X user share in Russia 2025, by age and gender
  • Premium Statistic User reach of Snapchat, X, and TikTok ads in Russia 2025
  • Premium Forecast LinkedIn users in Russia 2019-2028
  • Premium Statistic LinkedIn user distribution in Russia 2024, by age group

Messengers

8
  • Premium Statistic Telegram reach in Europe Q3 2024, by country
  • Premium Statistic Daily Telegram reach in Russia 2024, by age group
  • Premium Statistic Leading Telegram channels in Russian 2025, by average views
  • Premium Statistic Daily time spent on selected messengers in Russia 2024, by age
  • Premium Statistic Number of Messenger users in Russia 2019-2026
  • Premium Statistic Messenger user distribution in Russia 2024, by age and gender
  • Premium Forecast Number of Snapchat users in Russia 2017-2028
  • Premium Statistic Snapchat ad reach share in Russia 2025, by gender

User behavior

7
  • Premium Statistic Share of time spent on the internet in Russia 2024, by activity
  • Premium Forecast Social network usage by frequency in Russia 2023
  • Premium Forecast Most common social media activities in Russia 2023
  • Premium Statistic Most popular messenger apps in Russia 2025
  • Premium Statistic Most popular social media for reading news in Russia 2023
  • Premium Statistic Social media usage frequency in Russia 2026
  • Premium Statistic VPN use frequency in Russia 2025
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