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Social media usage in Mexico

Statistics report on Social media usage in Mexico

This report presents insights on social media usage in Mexico, with an overview of the network鈥檚 penetration, benchmark, and usage. The paper analyzes the country's most popular social media and messaging platforms, with the last chapters investigating the country鈥檚 flourishing social influence marketing industry.

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Table of contents

Overview

6
  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Premium Forecast Number of social media users in Mexico 2000-2040
  • Basic Statistic Penetration rate of social media in Mexico 2000-2040
  • Premium Statistic Mexico: social media users 2019-2029, by platform
  • Premium Statistic Leading social media platforms in Mexico 2025, by reach
  • Basic Statistic Favorite social media platforms in Mexico Q2 2025

Usage

5
  • Premium Forecast Most common social media activities in Mexico 2025
  • Basic Statistic Mexico monthly time spent on select social apps 2024
  • Premium Statistic Leading social media usage reasons in Mexico 2025
  • Basic Statistic Mexico: types of social media accounts followed Q2 2025
  • Premium Statistic Social networks used for news in Mexico 2026

Meta Platforms Inc.

5
  • Premium Statistic Mexico: distribution of Facebook users 2025, by gender
  • Premium Statistic Mexico: Facebook user share 2026, by age group
  • Premium Statistic Mexico: Instagram user share 2026, by gender
  • Premium Statistic Mexico: Instagram user share 2026, by age group
  • Premium Statistic Mexico: leading Instagram influencers 2024, by number of followers

Video platforms

7
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic Mexico: TikTok app downloads as of Q3 2024
  • Premium Statistic Mexico: quarterly TikTok app revenue as of Q3 2024
  • Premium Statistic YouTube ad reach in selected Latin American countries 2026
  • Premium Statistic Mexico: most viewed YouTube channels 2026
  • Premium Statistic Leading YouTube channels Mexico 2026, by number of subscribers
  • Premium Statistic Most-viewed Mexican music videos on YouTube 2026

Messaging apps

5
  • Premium Forecast Most used messenger by brand in Mexico 2025
  • Premium Statistic Mexico: leading messenger app users 2024, by age group
  • Premium Statistic Mexico: leading messenger app users 2024, by gender
  • Premium Statistic Mexico: leading messenger app users 2024, by urbanity
  • Premium Statistic Mexico: number of Messenger users 2020-2025

Other platforms

5
  • Premium Forecast Number of LinkedIn users in Mexico 2017-2030
  • Premium Statistic Mexico: LinkedIn user share 2025, by age group
  • Premium Forecast Number of Pinterest users in Mexico 2017-2030
  • Premium Forecast Number of Snapchat users in Mexico 2017-2030
  • Premium Forecast Number of Twitter users in Mexico 2017-2030

Social marketing and influencers

7
  • Premium Forecast Digital advertising touchpoints in Mexico 2025
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2030 by market
  • Premium Forecast Most popular influencer genres in Mexico 2025
  • Premium Statistic Most common sources of new brand discovery among internet users in Mexico 2024
  • Premium Forecast Influencer / content creators follower in Mexico in 2024
  • Premium Statistic Mexico: leading Instagram influencers 2024, by number of followers
  • Premium Statistic Mexico: leading TikTok influencers 2025, by number of followers
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