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The GDPR and data protection in Europe: two years later

ÌÇÐÄÆÆ½â°æ overview report on the General Data Protection Regulation and its impact in Europe

Two years after the introduction of the GDPR, this report gives an overview of the impact of the General Data Protection Regulation in Europe.
This report presents the main challenges regarding the enforcement of the regulation. On the one hand, despite their limited capacity, data protection authorities faced an increasing workload and investigated big corporations, in some cases issuing high sanctions. On the other hand, companies abided by the GDPR and set new procedures. Also, enterprises required the expertise of the Data Protection Officer, whose role has changed significantly.
According to the reported insights, most consent management platforms displayed on online sites are not fully compliant with the GDPR, leaving users somewhat skeptical about the use of their personal data. The final chapter illustrates the main concerns of individuals when it comes to personal data privacy and why companies should invest in transparent data handling.

Table of contents

Enforcement overview

  • GDPR essentials
  • DPA activity & data breaches
  • Fines & sanctions

Data driven marketing
  • Consent management systems
  • Programmatic advertising

Challenges for organizations
  • Status quo
  • Challenges of GDPR compliance
  • The Data Protection Officer

Ongoing trends
  • User awareness
  • Data privacy in organizations
  • Data transfer

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