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Facebook in the Nordics

Statistics report on Facebook in the Nordic countries

This report provides information on Facebook in the Nordic countries. It gives an overview of penetration rates, usage behavior, used devices, and rankings of Facebook pages in Sweden, Norway, Denmark, Finland, as well as Iceland, Greenland, and the Faroe Islands.

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Table of contents

Overview

4
  • Premium Statistic Number of internet and social media users worldwide 2026
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Number of social media users in the Nordics 2025
  • Premium Statistic Social media reach in the Nordics 2025

Social media users

8
  • Premium Statistic Number of social media users in Denmark 2000-2040
  • Premium Statistic Number of social media users in Finland 2000-2040
  • Premium Statistic Forecast of social media user numbers in Norway 2018-2028
  • Premium Statistic Number of social media users in Sweden 2000-2040
  • Premium Statistic Facebook users in Denmark 2017-2030
  • Premium Statistic Facebook users in Finland 2017-2030
  • Premium Statistic Facebook users in Norway 2017-2030
  • Premium Statistic Facebook users in Sweden 2017-2030

Benchmark

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  • Premium Statistic Leading social networks in Denmark 2026, by share of visits
  • Basic Statistic Leading social networks in Finland 2025, by share of visits
  • Premium Statistic Leading social networks Norway 2026, by share of visits
  • Basic Statistic Leading social networks in Sweden 2026, by share of visits
  • Basic Forecast Denmark: most popular social media platforms 2024
  • Premium Forecast Finland: most popular social media platforms 2024
  • Premium Forecast Norway: most popular social media platforms 2024
  • Basic Forecast Sweden: most popular social media platforms 2024

Facebook

9
  • Basic Statistic Nordics: Facebook users 2025, by country
  • Premium Statistic Sweden: Facebook user share 2025, by age group
  • Premium Statistic Sweden: Facebook user share 2025, by gender
  • Premium Statistic Denmark: Facebook user share 2025, by age group
  • Premium Statistic Denmark: Facebook user share 2025, by gender
  • Premium Statistic Norway: Facebook user share 2025, by age group
  • Premium Statistic Norway: Facebook user share 2025, by gender
  • Premium Statistic Finland: Facebook user share 2025, by age group
  • Premium Statistic Finland: Facebook user share 2025, by gender

Facebook Messenger

7
  • Basic Statistic Facebook Messenger: audience in the Nordics 2025, by country
  • Basic Statistic Facebook Messenger: reach in the Nordics 2025, by country
  • Basic Statistic Facebook Messenger: users in the Nordics 2025, by gender
  • Premium Statistic Sweden: Facebook Messenger user share 2025, by age group
  • Premium Statistic Norway: Facebook Messenger user share 2025, by age group
  • Premium Statistic Denmark: Facebook Messenger users 2025, by age
  • Premium Statistic Finland: Facebook Messenger users 2025, by age

User Engagement

7
  • Premium Statistic Swedish Facebook user frequency 2022-2023
  • Premium Statistic Daily usage of Facebook among young Swedes 2022-2023
  • Premium Statistic Swedish internet users on choosing Facebook 2023, by age group
  • Premium Statistic Facebook usage rate in Norway Q4 2023, by frequency
  • Premium Statistic Norway DAU Facebook Q4 2023, by age group
  • Premium Statistic Norway DAU Facebook Q4 2023, by gender
  • Premium Statistic Norway DAU Facebook Messenger Q4 2023, by age group

Marketing and advertising

9
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
  • Premium Statistic Social media ad reach in Sweden 2025, by platform & gender
  • Premium Statistic Social media ad reach in Sweden 2025, by platform
  • Premium Statistic Social media ad reach in Norway 2025, by platform & gender
  • Premium Statistic Social media ad reach in Norway 2025, by platform
  • Premium Statistic Digital media followed by digital shoppers from Denmark in 2023
  • Premium Statistic Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
  • Premium Statistic Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
  • Premium Statistic Acceptance of ads in exchange for free content in Denmark 2015-2023
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