Tech Giants and Digital Services in the U.S. 2019

Consumer ��ƽ�� data table

Which tech giant companies do American onliners know? Which of their products and services do they use? Consumer survey in the United States on tech giants like Alibaba, Amazon, Apple, Facebook, Google and Microsoft.

Description
Content

Topics of the survey

Companies
Industry leaders
Services & Devices
Smartwatches & Fitness Trackers
Smartphone
Virtual & Voice Command
Cloud Storage
Office Solutions
Payment & Finance
Digital Media
Social Media & Messenger
Attitudes
Demographics

Design of the survey

Method: Online Survey
Survey name: Tech-Giants and Digital Services in the U.S. 2019
Region: USA
Number of respondents: 1,953
Age of respondents: 18-64 years
Type of respondents: U.S. online population
Survey time period: 26th of October to 5th of November 2018

Column headings

Gender
Age
Income

Companies

Which of these companies do you know, even if just by name?
And from which of this companies do you regularly use products andor services?
Let’s have a closer look at Alibaba. On a gut level: How do you feel about Alibaba?
At which of these online shops have you ordered in the past 12 months?
How often do you usually order at Aliexpress?
Roughly how much have you spent in the past year at Aliexpress?
Which of the following statements do you agree with regarding Alibaba?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Alibaba?
Your first impression: How would you feel about the following (new) services by Alibaba?
Usage of devices and services, Alibaba
Let’s have a closer look at Amazon. On a gut level: How do you feel about Amazon?
How often do you usually order at Amazon?
What kind of Amazon account do you have?
What are the most important prime account features for you?
Roughly how much have you spent on all your orders in the past year at Amazon? If you are not sure, please give a best estimate.
Which of the following statements do you agree with regarding Amazon?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Amazon?
Your first impression: How would you feel about the following (new) services by Amazon?
Usage of devices and services, Amazon
Let’s have a closer look at Apple. On a gut level: How do you feel about Apple?
Which of the following statements do you agree with regarding Apple?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Apple?
Your first impression: How would you feel about the following (new) services by Apple?
Usage of devices and services, Apple
Let’s have a closer look at Baidu. On a gut level: How do you feel about Baidu?
Which of the following statements do you agree with regarding Baidu?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Baidu?
Your first impression: How would you feel about the following (new) services by Baidu?
Usage of devices and services, Baidu
Let’s have a closer look at Facebook. On a gut level: How do you feel about Facebook?
Which of the following statements do you agree with regarding Facebook?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Facebook?
Your first impression: How would you feel about the following (new) services by Facebook?
Usage of devices and services, Facebook
Let’s have a closer look at Google. On a gut level: How do you feel about Google?
Which of the following statements do you agree with regarding Google?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Google?
Your first impression: How would you feel about the following (new) services by Google?
Usage of devices and services, Google
Let’s have a closer look at Microsoft. On a gut level: How do you feel about Microsoft?
Which of the following statements do you agree with regarding Microsoft?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Microsoft?
Your first impression: How would you feel about the following (new) services by Microsoft?
Usage of devices and services, Microsoft
Let’s have a closer look at Tencent. On a gut level: How do you feel about Tencent?
Which of the following statements do you agree with regarding Tencent?
Top2 [applies completely & rather applies]: From your experience: How much do the following characteristics apply to Tencent?
Your first impression: How would you feel about the following (new) services by Tencent?
Usage of devices and services, Tencent
What would motivate you to purchase products or digital services from a different company than usual?
Have you ever wanted to use/acquire products, software and/or digital services which are not available in your region?

Industry leaders

Which of these companies leads in terms of customer service? / Alibaba'
Which of these companies leads in terms of customer service? / Amazon'
Which of these companies leads in terms of customer service? / Apple'
Which of these companies leads in terms of customer service? / Baidu'
Which of these companies leads in terms of customer service? / Facebook'
Which of these companies leads in terms of customer service? / Google'
Which of these companies leads in terms of customer service? / Microsoft'
Which of these companies leads in terms of customer service? / Tencent'
Which of these companies leads in terms of environmental friendliness / sustainability? / Alibaba'
Which of these companies leads in terms of environmental friendliness / sustainability? / Amazon'
Which of these companies leads in terms of environmental friendliness / sustainability? / Apple'
Which of these companies leads in terms of environmental friendliness / sustainability? / Baidu'
Which of these companies leads in terms of environmental friendliness / sustainability? / Facebook'
Which of these companies leads in terms of environmental friendliness / sustainability? / Google'
Which of these companies leads in terms of environmental friendliness / sustainability? / Microsoft'
Which of these companies leads in terms of environmental friendliness / sustainability? / Tencent'
Which of these companies leads in terms of social responsibility? / Alibaba'
Which of these companies leads in terms of social responsibility? / Amazon'
Which of these companies leads in terms of social responsibility? / Apple'
Which of these companies leads in terms of social responsibility? / Baidu'
Which of these companies leads in terms of social responsibility? / Facebook'
Which of these companies leads in terms of social responsibility? / Google'
Which of these companies leads in terms of social responsibility? / Microsoft'
Which of these companies leads in terms of social responsibility? / Tencent'
Which of these companies leads in terms of innovation? / Alibaba'
Which of these companies leads in terms of innovation? / Amazon'
Which of these companies leads in terms of innovation? / Apple'
Which of these companies leads in terms of innovation? / Baidu'
Which of these companies leads in terms of innovation? / Facebook'
Which of these companies leads in terms of innovation? / Google'
Which of these companies leads in terms of innovation? / Microsoft'
Which of these companies leads in terms of innovation? / Tencent'
Which of these companies leads in terms of likability? / Alibaba'
Which of these companies leads in terms of likability? / Amazon'
Which of these companies leads in terms of likability? / Apple'
Which of these companies leads in terms of likability? / Baidu'
Which of these companies leads in terms of likability? / Facebook'
Which of these companies leads in terms of likability? / Google'
Which of these companies leads in terms of likability? / Microsoft'
Which of these companies leads in terms of likability? / Tencent'
Which of these companies leads in terms of protecting personal data? / Alibaba'
Which of these companies leads in terms of protecting personal data? / Amazon'
Which of these companies leads in terms of protecting personal data? / Apple'
Which of these companies leads in terms of protecting personal data? / Baidu'
Which of these companies leads in terms of protecting personal data? / Facebook'
Which of these companies leads in terms of protecting personal data? / Google'
Which of these companies leads in terms of protecting personal data? / Microsoft'
Which of these companies leads in terms of protecting personal data? / Tencent'
Which of these companies leads in terms of transparency? / Alibaba'
Which of these companies leads in terms of transparency? / Amazon'
Which of these companies leads in terms of transparency? / Apple'
Which of these companies leads in terms of transparency? / Baidu'
Which of these companies leads in terms of transparency? / Facebook'
Which of these companies leads in terms of transparency? / Google'
Which of these companies leads in terms of transparency? / Microsoft'
Which of these companies leads in terms of transparency? / Tencent'
Which of these companies leads in terms of usability? / Alibaba'
Which of these companies leads in terms of usability? / Amazon'
Which of these companies leads in terms of usability? / Apple'
Which of these companies leads in terms of usability? / Baidu'
Which of these companies leads in terms of usability? / Facebook'
Which of these companies leads in terms of usability? / Google'
Which of these companies leads in terms of usability? / Microsoft'
Which of these companies leads in terms of usability? / Tencent'

Services & Devices

Thinking about the digital accounts for your various services online, which of these statements do you agree with?
How do you register when using a new digital service, platform or product?
Which account do you mainly use when logging in to a new digital service, platform or product?
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Tablet
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Laptop / convertible
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Desktop PC
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smartphone
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smart speaker
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Set-top-box / streaming device
Do you use an open source operating system like Linux?
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Tablet
What brand is your tablet? If you use multiple devices please think of the one you use most frequent for private purposes.
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Laptop / convertible
And what brand is your laptop / convertible? If you use multiple devices please think of the one you use most frequent for private purposes.
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Desktop PC
And what brand is your desktop PC? If you use multiple devices please think of the one you use most frequent for private purposes.
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smart speaker
Which of these smart speakers do you use?
Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Set-top-box / streaming device
Which of these streaming devices / set-top-boxes do you use?
How often do you use your Amazon Fire TV?
Which of these digital services do you use regularly with/via your Amazon Fire TV?
How often do you use your Apple TV?
Which of these digital services do you use regularly with/via your Apple TV?
How often do you use your Google Chromecast?
Which of these digital services do you use regularly with/via your Google Chromecast?
How often do you use your Microsoft X-box?
Which of these digital services do you use regularly with/via your Microsoft xbox?

Smart Watch & Fitness Tracker

What brand is your smart watch / fitness tracker? If you use multiple devices please think of the one you use most frequent.
How often do you use a smart watch and/or fitness tracker?
Which of your smart watch / fitness tracker functions do you use regularly?
What reasons made you decide on this smart watch / fitness tracker rather than another device?
How often do you use a smart watch and/or fitness tracker? (Apple)
Which of your smart watch / fitness tracker functions do you use regularly? / ... (Apple)
What reasons made you decide on this smart watch / fitness tracker rather than another device? / ... (Apple)
How often do you use a smart watch and/or fitness tracker? (Microsoft)
Which of your smart watch / fitness tracker functions do you use regularly? / ... (Microsoft)
What reasons made you decide on this smart watch / fitness tracker rather than another device? / ... (Microsoft)

Smartphone

Which of these devices do you use regularly? [footer] If you use multiple devices please think of the one you use most frequent for private purposes. / Smartphone
Which operating system does your smartphone run on?
For what purposes do you use your primary smartphone? (OS average)
What brand is your smartphone? If you use multiple devices please think of the one you use most frequent for private purposes.
Please state your satisfaction with your smartphone in terms of the following criteria. / Usability (OS average)
Please state your satisfaction with your smartphone in terms of the following criteria. / Design (OS average)
Please state your satisfaction with your smartphone in terms of the following criteria. / Number / selection of available apps (OS average)
Please state your satisfaction with your smartphone in terms of the following criteria. / Hardware features (camera, screen, etc.) (OS average)
Please state your satisfaction with your smartphone in terms of the following criteria. / Compatibility with other devices and software (OS average)
Please state your satisfaction with your smartphone in terms of the following criteria. / Price-performance ratio (OS average)
Please state your satisfaction with your smartphone in terms of the following criteria. / Security features and updates (OS average)
Please state your satisfaction with your smartphone in terms of the following criteria. / Operating speed (OS average)
Top1 [satisfied]: Please state your satisfaction with your smartphone in terms of the following criteria.
What do you use the Appstore ... (OS average)
What do you use the Appstore for?
What do you use the Apple Appstore for?
How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / download of apps $:(OS average)
How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / in-app purchases $:(OS average)
For what purposes do you use your primary smartphone?(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Usability(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Design(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Number / selection of available apps(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Hardware features (camera, screen, etc. )(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Compatibility with other devices and software(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Price-performance ratio(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Security features and updates(iOS)
Please state your satisfaction with your smartphone in terms of the following criteria. / Operating speed(iOS)
Top1 [satisfied]: Please state your satisfaction with your smartphone in terms of the following criteria.
What do you use the Apple Appstore for? / ... (iOS)
How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / download of apps $:(iOS)
How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / in-app purchases $:(iOS)
For what purposes do you use your primary smartphone?(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Usability(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Design(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Number / selection of available apps(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Hardware features (camera, screen, etc. )(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Compatibility with other devices and software(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Price-performance ratio(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Security features and updates(Android)
Please state your satisfaction with your smartphone in terms of the following criteria. / Operating speed(Android)
Top1 [satisfied]: Please state your satisfaction with your smartphone in terms of the following criteria.
What do you use the Google Play Store for? / ... (Android)
How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / download of apps $:(Android)
How much have you spent on apps in the past 12 months? If you are not sure, please give a best estimate. / in-app purchases $:(Android)

Virtual & Voice Command

Do you use the voice command function with your electronic devices?
Do you regularly use any of these virtual assistants?
How often do you use any virtual assistant?
Which of these devices do you regularly use any virtual asisstant with?
What tasks do you regularly direct to any virtual assistant?
How often do you use Alexa?
Which of these devices do you regularly use Alexa with?
What tasks do you regularly direct to Alexa?
How often do you use AliGenie?
Which of these devices do you regularly use AliGenie with?
What tasks do you regularly direct to AliGenie?
How often do you use Cortana?
Which of these devices do you regularly use Cortana with?
What tasks do you regularly direct to Cortana?
How often do you use Duer?
Which of these devices do you regularly use Duer with?
What tasks do you regularly direct to Duer?
How often do you use Google Assistant?
Which of these devices do you regularly use Google Assistant with?
What tasks do you regularly direct to Google Assistant?
How often do you use Siri?
Which of these devices do you regularly use Siri with?
What tasks do you regularly direct to Siri? '

Cloud Storage

Do you use any of these cloud storage solutions for private use?
What do you use your Ali Yun for?
Why did you decide to use Ali Yun rather than other cloud storage solutions?
Do you pay to use the service of Amazon Drive Cloud?
What do you use your Amazon Drive Cloud for?
Why did you decide to use Amazon Drive Cloud rather than other cloud storage solutions?
Do you pay to use the service of your iCloud?
Do you use a shared account family account for your iCloud?
What do you use your iCloud for?
Why did you decide to use iCloud rather than other cloud storage solutions?
What do you use your Baidu Yun Wangpan for?
Why did you decide to use Baidu Yun Wangpan rather than other cloud storage solutions?
What do you use your Google One Google Drive for?
Why did you decide to use Google One Google Drive rather than other cloud storage solutions?
What do you use your Microsoft One Drive for?
Why did you decide to use Microsoft One Drive rather than other cloud storage solutions?

Office Solutions

Do you use any of these services andor software to create andor edit word, table or presentation files for private use?
How often do you use Google Docs? [footer] Please think about your private use only.
How often do you use Microsoft Office? [footer] Please think about your private use only.
How do you pay to use Microsoft Office? [footer] Please think about your private use only.
Do you use a shared account licence for Microsoft Office? [footer] Please think about your private use only.
What version of Microsoft Office do you mostly use? [footer] Please think about your private use only.
How often do you use iWork? [footer] Please think about your private use only.
What version of iWork do you mostly use? [footer] Please think about your private use only.

Payment & Finance

Do you use any of these services to handle payments andor finances?
How often do you use digital financial services?
What do you use your digital financial services for?
How often do you use Alipay?
What do you use Alipay for?
How often do you use Amazon Payments?
What do you use Amazon Payments for?
How often do you use Apple Pay?
What do you use Apple Pay for?
How often do you use Baidu Wallet?
What do you use Baidu Wallet for?
How often do you use Facebook Payments?
What do you use Facebook Payments for?
How often do you use Google Pay?
What do you use Google Pay for?
How often do you use QQ Wallet?
What do you use QQ Wallet for?
How often do you use WeChat Pay?
What do you use WeChat Pay for?

Digital Media

Which of these platforms do you use to watch moviesseries or listen to music?
What made you choose Xiami Yinyun over other competitors?
Do you use a shared account family account for Apple Music?
What made you choose Apple Music over other competitors?
What made you choose Qianqian Music over other competitors?
What made you choose QQ Music over other competitors?
What made you choose Youku Tudou over other competitors?
Do you use a shared account family account for iQiyi?
What made you choose iQiyi over other competitors?
Which of these Amazon services do you use regularly?
Do you use a shared account family account for Amazon Music Unlimited?
What made you choose Amazon Music Unlimited over other competitors?
Do you use a shared account family account for Amazon Prime?
What made you choose Amazon Video over other competitors?
Which of these YouTube service do you use regulary?
Do you use a shared account family account for YouTube Music?
What made you choose YouTube Music over other competitors?
Do you use a shared account family account for YouTube Premium?
What made you choose YouTube Premium over other competitors?

Social Media & Messenger

Which of these social networks andor messenger services do have an account with?
How often do you use Allo?
How often do you use DingTalk?
How often do you use Facebook Messenger?
How often do you use QQ?
How often do you use Skype?
How often do you use WeChat?
How often do you use WhatsApp?
How often do you use Facebook?
What do you use Facebook for?
Are most of your Facebook activities public available for everyone, or private available just for your contacts?
How often do you use Google+?
What do you use Google+ for?
Are most of your Google+ activities public available for everyone, or private available just for your contacts?
How often do you use Instagram?
What do you use Instagram for?
Are most of your Instagram activities public available for everyone, or private available just for your contacts?
How often do you use Interest Tribe?
What do you use Interest Tribe for?
Are most of your Interest Tribe activities public available for everyone, or private available just for your contacts?
How often do you use LinkedIn?
What do you use LinkedIn for?
Are most of your LinkedIn activities public available for everyone, or private available just for your contacts?
How often do you use NOW Live?
What do you use NOW Live for?
Are most of your NOW Live activities public available for everyone, or private available just for your contacts?
How often do you use QZone?
What do you use QZone for?
Are most of your QZone activities public available for everyone, or private available just for your contacts?
How often do you use Tieba?
What do you use Tieba for?
Are most of your Tieba activities public available for everyone, or private available just for your contacts?
How often do you use Youku?
What do you use Youku for?
Are most of your Youku activities public available for everyone, or private available just for your contacts?
How often do you use YouTube?
What do you use YouTube for?
Are most of your YouTube activities public available for everyone, or private available just for your contacts?

Attitudes

When you think about 10 years from now, what do you think will have happened? 0: Start-ups will depend on the support of (one of the) big tech companies. 7: Big tech companies will be challenged by start-ups.
When you think about 10 years from now, what do you think will have happened? 0: Tech companies will transform, in accordance with the wishes of society. 7: Society will adapt in accordance with what tech companies provide.
When you think about 10 years from now, what do you think will have happened? 0: Government and courts will have control over tech companies. 7: Tech companies will operate within their own legal spaces.
When you think about 10 years from now, what do you think will have happened? 0: New technological developments will make everyday life even easier. 7: There will always be unpleasant tasks one needs to address.
When you think about 10 years from now, what do you think will have happened? 1: I will use more products from the same companies. 7: I will use products from more different companies.
Thinking about digital privacy: Which of the following apply to you?
How do you feel about the digital sector being dominated by just a few tech companies?
Why do you feel uncomfortable when thinking about the market concentration around a few big tech companies?
Should tech companies use their power to address these general societal issues?
How do you evaluate the relationship between tech companies and the government political system?
In general, which of these statements about tech companies do you agree with?
Now we have a few more questions about yourself. Please answer them carefully and honestly. Which of these statements apply to you?

Demographics

What is your Gender?
Age (detailed)
Age
Age, categorial
What is the highest level of education you have completed?
Which of the following categories best describes your current employment status?
Type of Employment
Working vs. not-working
How many people – including yourself and all children – permanently live in your household?
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
Household Size Classification
What is your marital status?
How big is the town you live in?
In what type of community do you live?
Where do you currently live?
Where do you currently live?
Politics are sometimes associated with 'the left' and 'the right'. Where would you see yourself on a scale from 0 to 10 if 0 were 'left' and 10 were 'right'?
Political Position (rough)
Innovation Adopter
What is your primary language?
Which race / ethnicity best describes you?
What is your religion?
Income
Monthly household gross income (low, medium, high)

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