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YouTube in the Netherlands

Statistics report on the use of YouTube in the Netherlands

Beloved for its cat videos, watching YouTube is a popular way to spent time in the Netherlands. This report looks at several statistics on the use of this video platform, and focuses on user demographics, devices used to watch YouTube videos and also looks at attitudes towards music videos, influencers and online gaming streams.

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Privacy

Table of contents

Use

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  • Premium Statistic Most popular media apps on tablets in the Netherlands 2017-2018
  • Premium Statistic Most popular video-on-demand services in the Netherlands 2020-2025, by user share
  • Premium Statistic Number of YouTube users in the Netherlands 2013-2026
  • Basic Statistic YouTube penetration rate in the Netherlands 2017-2018, by age group

Devices

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  • Premium Statistic Devices used to watch YouTube in the Netherlands 2017-2019
  • Premium Statistic Mobile video usage among Gen Z in the Netherlands 2015-2022
  • Premium Statistic Mobile video usage among millennials in the Netherlands 2015-2022
  • Premium Statistic Online video smartphone penetration amongst 38-57 year olds in Netherlands 2015-2021
  • Premium Statistic Online video smartphone penetration amongst 58-73 year olds in Netherlands 2015-2021

Influencers

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  • Premium Statistic Share of respondents who watch vlogs on YouTube in the Netherlands 2018
  • Premium Statistic Reach of YouTube in the Netherlands 2017-2020, by device
  • Premium Statistic Most subscribed YouTube channel Netherlands 2026
  • Premium Statistic Revenue from most subscribed YouTubers in the Netherlands 2025
  • Premium Statistic Leading brands on YouTube in the Netherlands 2021

Music video

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  • Premium Statistic Usage of online music services in the Netherlands in 2017
  • Premium Statistic Penetration rate of selected music streaming services Netherlands 2017-2018, by time
  • Premium Statistic YouTube usage for music video consumption in the Netherlands 2020, by age group
  • Premium Statistic Leading music sources of Millennials in the Netherlands 2017
  • Premium Statistic Daily reach music services Millennials and average consumers in the Netherlands 2017
  • Premium Statistic Daily reach YouTube for music Millennials and average consumers in Netherlands 2017

Gaming

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  • Premium Statistic Penetration rate of selected game streaming services in the Netherlands 2017
  • Premium Statistic Share of respondents who watch game videos on YouTube in the Netherlands 2018
  • Premium Statistic eSports revenue in the Netherlands 2017-2019
  • Premium Statistic eSports audience reach in the Netherlands 2017-2019
  • Premium Statistic Distribution of eSports viewers in the Netherlands 2017, by age group
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