ÌÇÐÄÆƽâ°æ

Social media usage in the Benelux

Statistics report on Social media usage in Belgium, the Netherlands, and Luxembourg

This report covers social media usage across Belgium, the Netherlands, and Luxembourg. It provides statistics on the most popular platforms, demographics, and an overview of user numbers in the Benelux region, as well as online advertising as experienced by consumers in the area.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

7
  • Premium Statistic Number of internet and social media users worldwide 2026
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Active social media users in the Benelux region 2025, by country
  • Premium Statistic Penetration rate of active social media users Benelux region 2025, by country
  • Premium Statistic Number of social media users in Belgium 2000-2040
  • Premium Statistic Number of social media users in the Netherlands 2000-2040
  • Premium Forecast Number of social media users in Luxembourg 2000-2040

Benchmark

5
  • Premium Forecast Social network usage by brand in Belgium 2023
  • Premium Forecast Social network usage by brand in the Netherlands 2025
  • Basic Statistic Leading social networks in Belgium 2026, by share of visits
  • Basic Statistic Leading social networks in the Netherlands 2026, by share of visits
  • Basic Statistic Leading social networks in Luxembourg 2025, by share of visits

Usage

9
  • Premium Forecast Most common social media activities in Belgium 2024
  • Premium Forecast Social network usage by frequency in Belgium 2023
  • Premium Forecast Most common social media activities in the Netherlands 2025
  • Premium Forecast Social network usage by frequency in the Netherlands 2023
  • Premium Statistic Social referrals to e-commerce sites in Belgium 2022-2024, by device
  • Premium Statistic Leading social networks for shopping in Belgium 2023
  • Premium Statistic Leading social networks for shopping in Belgium 2022, by generation
  • Premium Statistic Social media accounts users followed/bought from in Belgium 2023, by generation
  • Premium Forecast Influencer / content creators followed by type in the Netherlands in 2023

Facebook

7
  • Basic Statistic Benelux: Facebook users 2025
  • Basic Statistic Belgium Facebook users 2026, by age group
  • Basic Statistic Belgium Facebook users 2025, by gender
  • Premium Statistic Netherlands Facebook users 2026, by age group
  • Basic Statistic Netherlands Facebook users 2025, by gender
  • Premium Statistic Luxembourg Facebook users 2025, by age group
  • Premium Statistic Luxembourg Facebook users 2025, by gender

Instagram

7
  • Basic Statistic Benelux: Instagram users 2025
  • Premium Statistic Belgium Instagram users 2025, by age group
  • Premium Statistic Belgium Instagram users 2025, by gender
  • Premium Statistic Netherlands Instagram users 2026, by age group
  • Premium Statistic Netherlands Instagram users 2026, by gender
  • Premium Statistic Luxembourg Instagram users 2025, by age group
  • Basic Statistic Luxembourg Instagram users in 2025, by gender

Other major platforms

5
  • Basic Statistic Benelux: TikTok users 2025
  • Basic Statistic Benelux: TikTok users 2025, by gender
  • Basic Statistic TikTok users in the Netherlands 2021-2023, by age group
  • Basic Statistic Benelux: Snapchat users 2025
  • Basic Statistic Benelux: X/Twitter users 2025

Marketing and advertising

8
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2025
  • Premium Statistic Consumer concerns about targeted ads in Belgium 2022
  • Premium Statistic Consumer concerns about targeted ads in the Netherlands 2024
  • Premium Statistic Consumer concerns about targeted ads in Luxembourg 2024
  • Premium Statistic Online advertising practices experienced by Belgian consumers 2022
  • Premium Statistic Online advertising practices experienced by consumers in the Netherlands 2024
  • Premium Statistic Online advertising practices experienced by Luxembourg consumers 2022
  • Premium Forecast Gen Z attitudes to online advertising in the Netherlands in 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch