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Photo apps in the United Kingdom (UK)

Statistics report about the photo apps Snapchat and Instagram in the United Kingdom (UK)

This report contains a range of selected statistics about the photo messaging and sharing apps Instagram and Snapchat in the United Kingdom (UK). It provides a general market overview with worldwide numbers of monthly active users and penetration numbers for the UK for both apps. The report examines the position of photo apps among all app categories categories. Furthermore, it focuses on user demographics and usage frequency. It concludes with an exploration of the relevance of both apps for marketers.

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Table of contents

Overview

10
  • Basic Statistic Leading social networks ranked by usage in the United Kingdom (UK) 2018
  • Premium Statistic Leading mobile app categories ranked by monthly reach in the United Kingdom (UK) 2016
  • Basic Statistic Leading Android app categories in the United Kingdom (UK) 2017
  • Basic Statistic Leading iOS app categories in the United Kingdom (UK) 2017
  • Premium Statistic Leading social networking sites or apps in the United Kingdom (UK) 2020
  • Premium Statistic Snapchat: number of global users 2018-2025
  • Basic Statistic Daily active users of Snapchat 2014-2026
  • Basic Statistic Number of monthly active Instagram users 2013-2021
  • Basic Statistic Number of daily active Instagram users 2017
  • Basic Statistic Countries with the most Instagram users 2025

Instagram: User Demographics

9
  • Premium Statistic Instagram awareness, membership and active use in the United Kingdom (UK) 2013-2015
  • Premium Statistic Daily use of Instagram in the United Kingdom (UK) 2013-2015
  • Premium Statistic Instagram usage in UK 2025, by age and gender
  • Premium Statistic Instagram users: gender breakdown in Great Britain 2015-2018
  • Premium Statistic Instagram users: age distribution in Great Britain 2015-2018
  • Basic Statistic Share of Instagram users in the United Kingdom (UK) 2018, by household and income
  • Premium Statistic Instagram users: socioeconomic profile in Great Britain 2015-2018
  • Premium Statistic Distribution of Instagram users in the United Kingdom Q1 2020, by frequency of use
  • Premium Statistic Instagram usage penetration in the United Kingdom (UK) 2014-2016

Snapchat: User Demographics

8
  • Premium Statistic Snapchat awareness, membership and active use in the United Kingdom (UK) 2013-2015
  • Premium Statistic Daily use of Snapchat in the United Kingdom (UK) 2013-2015
  • Basic Statistic Share of Snapchat users in the United Kingdom (UK) 2018, by age group
  • Premium Statistic Teenage Snapchat users in Great Britain 2014, by age and gender
  • Basic Statistic Share of Snapchat users in the United Kingdom (UK) 2018, by household income
  • Premium Statistic Distribution of Snapchat users in the United Kingdom Q1 2020, by frequency of use
  • Premium Statistic Snapchat usage penetration in the United Kingdom (UK) 2014-2016
  • Premium Statistic Proportion of photo & video message communication in the UK in 2014, by device

Marketing

4
  • Basic Statistic Leading UK retailers on Instagram 2015, by number of followers
  • Premium Statistic Promising venues for using retargeting in digital marketing in the UK 2016
  • Premium Statistic Social networks used for content marketing in the UK 2016-2017
  • Premium Statistic Social networks used for business promotion in the UK 2016, by business type
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