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Social media usage in Denmark

Statistics report on social media usage and social networking in Denmark

This report covers social media usage in Denmark, looking at user numbers, demographics, and the most used platforms. The statistics report also looks at major platforms, usage, and social media marketing in Denmark.

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Table of contents

Overview

4
  • Premium Statistic Number of social media users in the Nordics 2025
  • Premium Statistic Social media reach in the Nordics 2025
  • Premium Statistic Number of social media users in Denmark 2000-2040
  • Premium Statistic Penetration rate of social media in Denmark 2000-2040

Demographics

5
  • Basic Statistic Social network users in Denmark 2023, by gender
  • Premium Statistic Social network users in Denmark 2023, by generation
  • Basic Statistic Social network users in Denmark 2023, by income
  • Basic Statistic Social network users in Denmark 2023, by education
  • Basic Statistic Social network users in Denmark 2023, by political position

Usage

6
  • Basic Statistic Leading social media usage reasons in Denmark 2024
  • Premium Forecast Denmark: most used social media platforms 2023, by type
  • Basic Forecast Denmark: most popular social media platforms 2024
  • Premium Statistic Leading social networks in Denmark 2025, by share of visits
  • Basic Statistic Denmark: monthly time spent on social media apps 2024
  • Basic Statistic Denmark: types of social networking accounts followed Q3 2024

Meta Platforms

8
  • Basic Statistic Denmark: number of Facebook users 2025
  • Premium Statistic Denmark: Facebook user share 2025, by gender
  • Premium Statistic Denmark: Facebook user share 2025, by age group
  • Premium Statistic Denmark: Facebook Messenger users 2025, by age
  • Premium Statistic Denmark: Facebook Messenger users 2025, by gender
  • Basic Statistic Denmark: number of Instagram users 2025
  • Premium Statistic Denmark: Instagram user share 2026, by gender
  • Premium Statistic Denmark: Instagram user share 2026, by age group

Other major platforms

5
  • Basic Statistic Denmark: number of TikTok users 2024
  • Basic Statistic Denmark: number of Snapchat users 2025
  • Basic Statistic Denmark: number of X/Twitter users 2025
  • Basic Statistic Denmark: number of LinkedIn users 2025
  • Basic Statistic Denmark: number of Pinterest users 2025

Social media marketing

7
  • Premium Statistic Facebook users in Denmark 2017-2030
  • Premium Statistic Digital ad spend in the Nordics 2024, by country
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2025
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
  • Premium Statistic Digital media followed by digital shoppers from Denmark in 2023
  • Premium Statistic Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
  • Premium Statistic Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
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