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Online privacy and data protection in the European Union (EU)

Statistics report about online privacy, privacy concerns, and consumer attitudes in the EU

This report presents a selected range of statistics and data about online privacy and data protection in the European Union (EU).

It includes the following sections:
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  • Chapter 1: Providing personal data
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  • Chapter 2: Privacy settings
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  • Chapter 3: Concerns about data sharing
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  • Chapter 4: Trust in governmental data protection
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  • Chapter 5: Data protection by organizations

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    Privacy

    Table of contents

    Providing personal data

    5
    • Basic Statistic Comfort levels when providing personal information online in the European Union 2015
    • Basic Statistic Willingness to share personal data for free services online in the EU-28 2015
    • Basic Statistic EU-28: opinions on the necessity of sharing personal information online 2015
    • Premium Statistic Attitudes to necessary data sharing for online purchases in the European Union 2015
    • Basic Statistic Leading reasons for providing personal data online in the European Union (EU-28) 2015

    Privacy settings

    3
    • Basic Statistic Adjusting privacy settings on social media sites in the European Union (EU-28) 2015
    • Basic Statistic Perceived difficulty of changing privacy settings on social media in the EU-28 2015
    • Basic Statistic Reasons for not changing privacy settings on social media sites in the EU-28 2015

    Concerns about data sharing

    8
    • Basic Statistic Level of concern about the control over personal data shared online in the EU 2015
    • Basic Statistic Distribution of concerns over online data collection in the European Union 2016
    • Basic Statistic Levels of comfort with data collection by social media networks in the EU-28 2016
    • Basic Statistic Levels of comfort with data collection by search engines in the European Union 2016
    • Premium Statistic Levels of comfort with data collection by online marketplaces in the EU-28 2016
    • Basic Statistic Leading concerns about providing personal data online in the EU-28 2015
    • Basic Statistic Concerns about personal data loss and theft in the EU-28 2015, by storage medium
    • Basic Statistic Felt level of control over personal data provided online in the European Union 2015

    Trust in governmental data protection

    3
    • Basic Statistic Awareness of data collection by government agencies in the EU-28 in 2015
    • Basic Statistic Impact of online data collection by governments on residents' trust in the EU 2015
    • Basic Statistic EU: trust in European institutions to deal responsibly with personal data online 2015

    Data protection by organizations

    6
    • Basic Statistic Public opinion on the responsibility for online data in the EU 2015, by party
    • Basic Statistic EU: willingness to be informed about lost or stolen personal information 2015
    • Basic Statistic EU: responsible parties for informing residents about lost personal data 2015
    • Basic Statistic Preferred recipients of complaints regarding personal data protection in the EU 2015
    • Basic Statistic Expectation of cyberattack on your organization in the next year in Europe in 2015
    • Premium Statistic Biggest IoT security concerns for enterprises in Europe in 2015
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