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Social media usage in the Netherlands

Statistics report on social media usage in the Netherlands

This report looks at social media usage in the Netherlands, paying specific attention to demographics and the most popular online platforms. It also looks at the most common social media activities in the country as well as user opinions on marketing and advertising.

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Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Netherlands: digital population January 2024
  • Premium Statistic Number of social media users in the Netherlands 2000-2040
  • Premium Statistic Penetration rate of social media in the Netherlands 2000-2040

Demographics

5
  • Basic Statistic Social network users in the Netherlands 2023, by gender
  • Basic Statistic Social network users in the Netherlands 2023, by generation
  • Basic Statistic Social network users in the Netherlands 2023, by household income
  • Basic Statistic Social network users in the Netherlands 2023, by education
  • Basic Statistic Social network users in the Netherlands 2023, by political position

Benchmark

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  • Premium Forecast Most used social media platforms by type in the Netherlands 2023
  • Premium Forecast Social network usage by brand in the Netherlands 2025
  • Basic Statistic Leading social networks in the Netherlands 2025
  • Basic Statistic Daily active social media user penetration in the Netherlands 2016-2023, by platform

Usage

5
  • Premium Forecast Social network usage by frequency in the Netherlands 2023
  • Premium Forecast Most common social media activities in the Netherlands 2025
  • Premium Forecast Most popular influencer genres in the Netherlands 2025
  • Premium Forecast Influencer / content creators followed by type in the Netherlands in 2023
  • Premium Forecast Influencer / content creators follower in the Netherlands in 2023

Meta Platforms

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  • Premium Statistic Netherlands monthly number of Facebook users 2018-2026
  • Basic Statistic Netherlands Facebook users 2025, by gender
  • Premium Statistic Netherlands Facebook users 2025, by age and gender
  • Premium Statistic Netherlands Facebook users 2026, by age group
  • Premium Forecast Number of Instagram users in the Netherlands 2017-2030
  • Premium Statistic Netherlands Instagram users 2026, by gender
  • Premium Statistic Netherlands Instagram users 2026, by age group
  • Premium Statistic Netherlands Instagram users 2026, by age and gender

Other major platforms

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  • Basic Statistic Benelux: X/Twitter users 2025
  • Basic Statistic Benelux: Snapchat users 2025
  • Basic Statistic Benelux: TikTok users 2025
  • Basic Statistic TikTok users in the Netherlands 2021-2023, by age group
  • Basic Statistic Benelux: TikTok users 2025, by gender

Marketing and advertising

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  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2025
  • Premium Statistic Consumer concerns about targeted ads in the Netherlands 2024
  • Premium Statistic Online advertising practices experienced by consumers in the Netherlands 2024
  • Premium Forecast Gen Z attitudes to online advertising in the Netherlands in 2023
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