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Social media usage in Finland

Statistics report on social media usage and social networking in Finland

This report presents statistics and facts about social media usage in Finland. It provides an overview of the most popular social media platforms, user demographics and behavior, as well as usage frequency.

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Table of contents

Overview

6
  • Premium Statistic Social media reach in the Nordics 2025
  • Premium Statistic Social network penetration in Finland 2014-2024
  • Premium Forecast Number of social media users in Finland 2000-2040
  • Premium Statistic Penetration rate of social media in Finland 2000-2040
  • Premium Forecast Most used social media platforms by type in Finland 2023
  • Premium Statistic Advertising reach of leading social media platforms in Finland 2025

User demographics

4
  • Basic Statistic Social network usage in Finland 2024, by age
  • Basic Statistic Share of daily social media users in Finland 2024, by age group
  • Basic Statistic Share of daily social media users in Finland 2024, by level of education
  • Basic Statistic Share of daily social media users in Finland 2024, by social group

User behavior

8
  • Premium Forecast Social network usage by frequency in Finland 2023
  • Premium Statistic Share of social media users in Finland 2024, by platform and frequency
  • Premium Statistic Share of daily social media usage Finland 2024, by platform
  • Premium Forecast Most common social media activities in Finland 2025
  • Premium Statistic Leading social media and messaging platforms for news in Finland 2026
  • Premium Statistic Social media as the main news source in Finland 2024, by age group
  • Basic Statistic Weekly reach of social media as news source in Finland 2016-2024
  • Premium Statistic Share of social media platforms used for following news in Finland 2024, by age group

Social media use by enterprises

3
  • Premium Statistic Share of enterprises using social media in Finland 2013-2023
  • Premium Statistic Social media usage in enterprises in Finland 2013-2023, by activity
  • Premium Statistic Share of enterprises using social media in Finland 2013-2023, by size

Facebook

3
  • Premium Forecast Number of Facebook users in Finland 2017-2030
  • Premium Statistic Share of Facebook users in Finland 2024, by usage frequency
  • Basic Statistic Monthly market share of Facebook in Finland 2024

Instagram

4
  • Premium Forecast Number of Instagram users in Finland 2017-2030
  • Premium Statistic Share of Instagram users in Finland 2024, by usage frequency
  • Premium Statistic Instagram's market share in Finland monthly 2024
  • Premium Statistic Share of social media advertising audience in Finland 2025, by age and gender

X (Twitter)

3
  • Premium Forecast Number of Twitter users in Finland 2017-2030
  • Premium Statistic Share of X (Twitter) users in Finland 2024, by usage frequency
  • Premium Statistic X's market share in Finland monthly 2024

YouTube

6
  • Premium Forecast Number of YouTube users in Finland 2017-2030
  • Premium Statistic Share of YouTube users in Finland 2024, by usage frequency
  • Premium Statistic YouTube's market share in Finland monthly 2025
  • Premium Statistic Leading YouTube channels in Finland 2025, by views
  • Premium Statistic Leading YouTube channels in Finland 2025, by number of subscribers
  • Premium Statistic Top YouTube search queries in Finland 2023, by index
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