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Mobile search in the United Kingdom (UK)

Statistics report on mobile search usage in the United Kingdom

This report presents a range of statistics and facts on mobile search usage in the United Kingdom (UK).

It includes the following sections:

    听听
  • Chapter 1: Search engine market share
    • 听听
  • Chapter 2: Mobile advertising
    • 聽 听听
  • Chapter 3: Searching and shopping
    • 听听
  • Chapter 4: Showrooming and in-store use
    • 听听

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Table of contents

Search engine market share

5
  • Premium Statistic Leading mobile search engines in the UK 2018-2023, by market share
  • Premium Statistic Leading mobile search engines in the UK 2026, by market share
  • Basic Statistic Google market share of mobile search in the UK 2017-2025
  • Premium Statistic Bing mobile search market share in the United Kingdom (UK) 2018-2023
  • Premium Statistic Ask Jeeves' mobile search market share in the United Kingdom (UK) 2015-2019

Mobile advertisement

6
  • Premium Statistic Mobile marketing and advertising growth barriers in the UK 2017-2018
  • Premium Statistic Mobile ad spend in the UK 2017-2030
  • Premium Forecast Digital Market Outlook: search advertising revenue in the UK 2019-2028, by device
  • Premium Forecast Digital Market Outlook: search ad spending per internet user UK 2019-2028, by device
  • Premium Statistic Digital Market Outlook: search ad revenue as share of GDP UK 2016-2022, by device
  • Premium Statistic Mobile display share of online display ad spend in the United Kingdom (UK) 2010-2019

Searching and shopping

11
  • Premium Statistic Leading Google Play shopping app Daily active users (DAU) in Great Britain 2020
  • Premium Statistic Leading iPhone shopping apps by Daily active users (DAU) in the UK 2020
  • Premium Statistic Search engine traffic in the United Kingdom (UK) 2023, by platform
  • Premium Statistic Most searched beauty-related keywords online in the UK Q2 2021, by search volume
  • Premium Statistic Brand search growth of established fashion retailers in the UK 2015-2019
  • Premium Statistic Growth in brand search for fashion in the UK 2015-2019, by category
  • Premium Statistic Most searched homeware-related keywords online in the UK Q2 2021, by search volume
  • Premium Statistic Top electricals-related search terms ranked by organic value in the UK Q3 2018
  • Premium Statistic Most searched electricals-related keywords online in the UK Q2 2021, by search volume
  • Premium Statistic Top fashion-related search terms ranked by organic value in the UK Q3 2018
  • Premium Statistic Most searched fashion-related keywords online in the UK 2021, by search volume
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