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Online privacy in the United Kingdom (UK)

Statistics report about online privacy, privacy concerns, and consumer attitudes in the UK

This report presents a selected range of data covering online privacy in the United Kingdom (UK). It has user attitudes and awareness toward online privacy. The report also covers the actions users in the UK perform to stay safe in the online setting. Furthermore, information on the most significant data breaches in the country and fines for violations of privacy regulations are also presented.

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Privacy

Table of contents

Overview

8
  • Basic Statistic Importance of data privacy among adults worldwide 2023
  • Basic Statistic Common online safety features worldwide 2023
  • Premium Statistic Global distribution of breached accounts 2023, by region
  • Premium Statistic Awareness of local privacy laws among online users 2024, by country
  • Premium Statistic Global attitudes of internet users toward data localization 2024, by country
  • Basic Statistic Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2024
  • Basic Statistic Highest fines issued for violations of GDPR in the UK 2026
  • Basic Statistic UK Information Commissioner’s Office (ICO) activity 2024

User attitudes toward privacy and awareness

10
  • Premium Statistic Online privacy attitudes in the UK Q2 2025
  • Premium Statistic Internet users who think that being online is beneficial rather than risky UK 2025
  • Basic Statistic UK: personal data sharing in return for online services 2023
  • Basic Statistic UK: personal data gathering awareness change among users 2023
  • Basic Statistic UK: personal data tracking attitudes among users 2023
  • Basic Statistic UK: personal data gathering awareness raise motivations among users 2023
  • Premium Forecast Attitudes towards the internet in the UK 2025
  • Basic Statistic UK internet users who are able to identify scam e-mails 2024, by age
  • Premium Statistic UK adults needing help with online matters 2025, by type of activity
  • Basic Statistic Negative online experiences among UK internet users 2023

User actions toward online data protection

5
  • Basic Statistic Virtual private network usage frequency in United Kingdom (UK) 2023
  • Basic Statistic Share of online time spent using VPN in United Kingdom (UK) 2023
  • Basic Statistic United Kingdom: frequency of using fake personal information 2023
  • Basic Statistic Frequency of dismissing cookies in United Kingdom (UK) 2023
  • Basic Statistic Wiping personal information from an old device UK adults 2024

Privacy actions by user demographic

10
  • Premium Statistic Virtual private network usage frequency in United Kingdom (UK) 2023, by gender
  • Premium Statistic Virtual private network usage frequency in United Kingdom (UK) 2023, by age
  • Premium Statistic Private browsing frequency in United Kingdom (UK) 2023, by gender
  • Premium Statistic Private browsing frequency in United Kingdom (UK) 2023, by age
  • Premium Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023, by gender
  • Premium Statistic Browsing history cleaning frequency in United Kingdom (UK) 2023, by age
  • Premium Statistic UK: personal data gathering awareness raise motivations among users 2023, by gender
  • Premium Statistic UK: personal data gathering awareness raise motivations among users 2023, by age
  • Basic Statistic Wiping personal information from an old device UK adults 2024, by gender
  • Basic Statistic Wiping personal information from an old device UK adults 2024, by age group

Data breaches

5
  • Basic Statistic Biggest data breaches in the UK 2025, by impact
  • Premium Statistic Most common data points leaked in the UK 2004-2025, by type
  • Basic Statistic UK number of breached data points in Q1 2020-Q3 2025
  • Premium Statistic UK change in number of data sets affected in data breaches Q2 2020-Q3 2023
  • Premium Statistic Data breach density in the UK Q3 2022-Q3 2023

Awareness of data privacy rights

3
  • Basic Statistic Awareness of legal rights among UK adults 2024
  • Basic Statistic Ways of exercising data privacy rights among UK adults 2024
  • Basic Statistic Companies contacted by UK adults regarding data privacy rights 2023, by industry
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