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Social media usage in Canada

Statistics report on social media usage in Canada

This report looks at social media usage in Canada, paying attention to demographics and the most popular platforms. It also looks at the most common social media activities in the country as well as digital and influencer marketing.

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Table of contents

Overview

5
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Number of social media users in Canada 2000-2040
  • Premium Statistic Penetration rate of social media in Canada 2000-2040
  • Premium Statistic Canada market share of leading social media websites 2026

Usage

6
  • Premium Forecast Most common social media activities in Canada 2025
  • Premium Statistic Canada: time spent social media 2020-2024
  • Premium Forecast Most used messenger by brand in Canada 2025
  • Basic Statistic Leading social networks used for news in Canada 2019-2026
  • Basic Statistic Main online news outlets among Anglophones in Canada 2026
  • Basic Statistic Main online news outlets among Francophones in Canada 2026

Facebook

5
  • Basic Statistic Canada: number of Facebook users 2018-2029
  • Premium Statistic Canada: Facebook usage penetration 2018-2027
  • Premium Statistic Canada: Facebook users 2026, by gender
  • Premium Statistic Canada: Facebook Messenger users 2025, by age group
  • Premium Statistic Canada: Facebook Messenger users 2025, by gender

Other major platforms

6
  • Premium Forecast Number of TikTok users in Canada 2017-2030
  • Premium Statistic Canada: distribution of TikTok audiences 2025, by generation
  • Premium Statistic X/Twitter: distribution of Canadian audiences 2025, by gender
  • Premium Statistic Snapchat: distribution of Canadian audiences 2025, by gender
  • Premium Statistic Canada: Instagram users 2026, by age group
  • Premium Statistic Canada: Instagram users 2026, by gender

Mobile social media

4
  • Basic Statistic Canada mobile social media visit share 2026
  • Premium Statistic Leading iPhone apps in Canada 2024, by downloads
  • Premium Forecast Most used messenger by brand in Canada 2025
  • Premium Statistic Leading Android apps in Canada 2024, by downloads

Digital advertising

7
  • Premium Statistic Digital ad spending in Canada 2024-2029
  • Premium Forecast Digital Market Outlook: digital advertising revenue in Canada 2019-2028, by format
  • Premium Forecast Mobile ad spend in Canada 2019-2028, by format
  • Premium Forecast Digital Market Outlook: social media ad spend in Canada 2018-2028, by device
  • Premium Forecast Digital Market Outlook: digital video ad spending in Canada 2019-2028, by device
  • Premium Statistic Social media ad reach in Canada 2025, by platform & gender
  • Premium Forecast Attitudes towards online advertising in Canada 2025

Influencer marketing

8
  • Premium Statistic Influencer marketing platform market size worldwide 2022-2027
  • Premium Statistic Influencer advertising spending in Canada 2017-2030
  • Premium Statistic Trust in social media influencers worldwide 2024, by country
  • Premium Statistic Most important trends according to marketing agencies in the U.S. & Canada 2025
  • Premium Statistic Popular influencers in Canada 2025, by authority score
  • Premium Statistic Leading Instagram creators in Canada 2024, by number of followers
  • Premium Statistic Main social media platforms used by influencers in Canada 2024
  • Premium Statistic Consumer preferences for influencers vs. marketing content in Canada 2024, by age
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