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Social media usage in France

Statistics report on social media usage in France

This report looks at social media usage in France, including the most popular online networks, user demographics, and usage behavior, as well as social media marketing and advertising in the country.

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Table of contents

Overview

5
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Number of social media users in France 2000-2040
  • Premium Statistic Penetration rate of social media in France 2000-2040

Benchmark

6
  • Basic Statistic Leading social networks by share of visits in Europe 2026
  • Premium Forecast Most used websites and online services by type in France 2025
  • Premium Forecast Social network usage by brand in France 2025
  • Premium Forecast Most common social media activities in France 2025
  • Basic Statistic Leading messaging apps and services in France 2024, by reach
  • Premium Statistic Daily time spent online by users in Europe Q3 2024, by country

Demographics

5
  • Premium Forecast France social network users 2025, by generation
  • Premium Forecast France social network users 2025, by gender
  • Premium Forecast France social network users 2025, by LGBTQ+ community
  • Premium Forecast France social network users 2025, by income
  • Premium Forecast France social network users 2024-2025, by education

Meta platforms

7
  • Premium Statistic Meta Platforms users in France 2025
  • Premium Statistic France Facebook users 2026, by age group
  • Premium Statistic France Facebook users 2026, by gender
  • Basic Statistic France Facebook Messenger users 2025, by age
  • Basic Statistic France Facebook Messenger users 2025, by gender
  • Basic Statistic France Instagram users 2026, by age group
  • Premium Statistic France Instagram users 2026, by gender

Marketing and advertising

7
  • Premium Statistic Social media ad spend in Europe 2022-2024
  • Premium Statistic Social media ad spend in France 2019-2024
  • Premium Statistic Social media ad spend growth in France 2020-2024
  • Premium Forecast Digital advertising touchpoints in France 2025
  • Premium Statistic Social media ad reach in France 2025, by platform & gender
  • Premium Statistic Social media ad reach in France 2024, by platform
  • Premium Forecast Attitudes towards online advertising in France 2025

Influencer marketing

6
  • Premium Statistic Popular sales influencers in France 2025, by authority score
  • Premium Statistic Popular B2B influencers in France 2025, by authority score
  • Premium Statistic Most popular YouTube channels France 2026, by number of subscribers
  • Premium Statistic Main ethical demands by consumers in influencer marketing in France 2025
  • Basic Statistic Perceived trustworthiness of influencer recommendations worldwide 2024, by country
  • Basic Statistic Primary online channel for brand research in France 2024
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