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Global social media trends

Statistics report about global social media trends

This report looks at social media and the effects that global trends and industry developments have on online platforms. It covers the integration of social media and artificial intelligence (AI), social search, tech sector layoffs, and the increase in downloads of decentralized social media apps. Additionally, it outlines the usage of social media in U.S. Congress and online activism.

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Table of contents

Overview

5
  • Premium Statistic Media usage in an online minute 2024
  • Basic Statistic Average daily time spent on social media worldwide 2012-2025
  • Premium Statistic News sources most accessed on social media worldwide 2025, by network
  • Basic Statistic Number of social media users in the United States 2000-2040
  • Basic Statistic Most well-known social networks in the United States 2024

Social media and AI

6
  • Premium Forecast Market size of AI worldwide 2020-2032
  • Premium Statistic Perceived impact of AI on work among social media creators worldwide 2025
  • Basic Statistic Global marketers on generative AI benefits for social media marketing 2024
  • Premium Statistic Global marketers on AI generated social media content labels 2024
  • Basic Statistic UK: reactions to seeing AI generated content on social media 2024
  • Basic Statistic UK: digitally-altered and AI generated content and online misinformation 2024

Social search

5
  • Premium Statistic Share of U.S. consumers using TikTok as a search engine 2026
  • Premium Statistic Share of U.S. consumers using TikTok as a search engine 2026, by generation
  • Basic Statistic U.S. adults preferred methods for online search 2024
  • Basic Statistic U.S. adults using social media for online search first 2024, by generation
  • Basic Statistic U.S. most popular search topics among Gen Z on selected platforms 2024

Tech sector layoffs

5
  • Premium Statistic Biggest revenue source of leading tech companies 2025
  • Premium Statistic Revenue per employee of leading tech companies 2024
  • Premium Statistic Tech layoffs worldwide 2024-2025, by industry
  • Premium Statistic Tech layoffs worldwide quarterly 2020-2026
  • Basic Statistic Biggest tech layoffs worldwide 2022-2026, by number of employees laid off

Decentralized social media

5
  • Premium Statistic Global Bluesky users 2025
  • Premium Statistic Bluesky global downloads 2023-2025
  • Premium Statistic Bluesky: global users 65+, by age group
  • Premium Statistic Mastodon monthly downloads worldwide 2021-2026
  • Premium Statistic Mastodon users 2025, by age group

Social media and U.S. politics

6
  • Premium Statistic Members of U.S. Congress X/Twitter posts 2024, by party
  • Premium Statistic Posts on X/Twitter by members of U.S. Congress 2021-2024
  • Premium Statistic Hashtags used on X among members of U.S. Congress 2024
  • Premium Statistic X posts published by President Biden 2024
  • Basic Statistic Political and election news source use in the U.S. 2024, by age group
  • Premium Statistic Views on importance of communication channels for presidential candidates U.S. 2024

Activism

6
  • Basic Statistic U.S. adults politically active on social networks 2023
  • Premium Statistic U.S. online political activism by generation 2023
  • Basic Statistic U.S. adults on positive aspects of online activism 2023, by ethnicity
  • Basic Statistic U.S. adults on negative aspects of online activism 2023, by ethnicity
  • Basic Statistic Tweets including #BlackLivesMatter 2013-2023, by stance
  • Basic Statistic Retweets of posts including #BlackLivesMatter 2013-2023, by stance
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