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Brand KPIs for dating services: HER in the United States

ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ report

This report is based on the performance of HER in the United States. Incorporating data from ÌÇÐÄÆÆ½â°æâ€™s Consumer ÌÇÐÄÆÆ½â°æ Brand KPIs survey, the report provides you with key consumer insights and benchmarks HER against the dating services industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ÌÇÐÄÆÆ½â°æ's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for dating services: HER in the United States

  • HER's branding resonates more with Gen Z
  • HER generally appeals to men more than women
  • Among HER enthusiasts, 49% fall under the high-income category
  • Among HER fans, 40% state that they get excited about dating services
  • 69% of HER users display loyalty towards the brand

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