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Brand KPIs for dating services: Bumble in the United States

ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ report

This report is based on the performance of Bumble in the United States. Incorporating data from ÌÇÐÄÆƽâ°æ’s Consumer ÌÇÐÄÆƽâ°æ Brand KPIs survey, the report provides you with key consumer insights and benchmarks Bumble against the dating services industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ÌÇÐÄÆƽâ°æ's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for dating services: Bumble in the United States

  • Bumble's branding resonates more with Gen Z
  • Bumble generally appeals to men more than women
  • Among Bumble enthusiasts, 44% fall under the high-income category
  • Among Bumble fans, 35% state that they get excited about dating services
  • 64% of Bumble users display loyalty towards the brand

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