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Instagram in the Nordics

Statistics report on Instagram in the Nordic countries

This report presents a selection of graphs and charts about the social network Instagram in the Nordic region. It includes figures on benchmark comparison of social media usage, demographics of Instagram users, rankings and engagement of popular accounts, as well as data on brand deals, marketing, and advertising.

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Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Number of social media users in the Nordics 2025
  • Premium Statistic Social media reach in the Nordics 2025
  • Basic Statistic Nordics: Instagram users 2025, by country

Benchmark

4
  • Basic Forecast Sweden: most popular social media platforms 2024
  • Basic Forecast Denmark: most popular social media platforms 2024
  • Premium Forecast Norway: most popular social media platforms 2024
  • Premium Forecast Finland: most popular social media platforms 2024

Social media platform usage

5
  • Basic Statistic Leading social networks in Sweden 2026, by share of visits
  • Premium Statistic Leading social networks in Denmark 2026, by share of visits
  • Premium Statistic Leading social networks Norway 2026, by share of visits
  • Basic Statistic Leading social networks in Finland 2025, by share of visits
  • Premium Statistic Nordics: social media usage frequency 2023

Demographics

8
  • Premium Statistic Sweden: Instagram user share 2026, by age group
  • Premium Statistic Sweden: Instagram user share 2025, by gender
  • Premium Statistic Denmark: Instagram user share 2026, by age group
  • Premium Statistic Denmark: Instagram user share 2026, by gender
  • Premium Statistic Norway: Instagram user share 2025, by age group
  • Premium Statistic Norway: Instagram user share 2025, by gender
  • Premium Statistic Finland: Instagram user share 2024, by age group
  • Premium Statistic Finland: Instagram user share 2024, by gender

Rankings and engagement

8
  • Premium Statistic Most popular Instagram accounts in Sweden in 2024, by number of followers
  • Premium Statistic Most popular Instagram accounts in Denmark in 2024, by number of followers
  • Premium Statistic Most popular Instagram accounts in Norway in 2024, by number of followers
  • Basic Statistic Most followed Instagram influencers in Finland 2023
  • Premium Statistic Distribution of Instagram influencers in Sweden 2024, by follower numbers
  • Premium Statistic Distribution of Instagram influencers in Denmark 2024, by follower numbers
  • Premium Statistic Distribution of Instagram influencers in Norway 2024, by follower numbers
  • Premium Statistic Distribution of Instagram influencers in Finland 2024, by follower numbers

Brand deals

8
  • Premium Statistic Most talked about brands on Instagram in Sweden 2024, by number of mentions
  • Premium Statistic Most talked about brands on Instagram in Denmark 2024, by number of mentions
  • Premium Statistic Most talked about brands on Instagram in Norway 2024, by number of mentions
  • Premium Statistic Most talked about brands on Instagram in Finland 2024, by number of mentions
  • Premium Statistic Most talked about brands on Instagram in Sweden 2024, by influencers
  • Premium Statistic Most talked about brands on Instagram in Denmark 2024, by influencers
  • Premium Statistic Most talked about brands on Instagram in Norway 2024, by influencers
  • Premium Statistic Most talked about brands on Instagram in Finland 2024, by influencers

Advertising & marketing

7
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2025
  • Premium Forecast Influencer advertising spending in the Nordics 2017-2030
  • Premium Forecast Influencer ad spending in the Nordics 2024, by country
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
  • Premium Statistic Digital media followed by digital shoppers from Denmark in 2023
  • Premium Statistic Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
  • Premium Statistic Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
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