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Social media attitudes and experiences in the United Kingdom

Statistics report about social media attitudes and experiences in the United Kingdom (UK)

This report looks at how people in the United Kingdom feel about social media and how checking social media profiles is becoming more common when applying for jobs. The report discusses witnessing and experiencing harmful content, as well as how people utilize social media content controls.

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Table of contents

Overview

5
  • Premium Statistic UK: number of social network users 2018-2029
  • Premium Statistic Penetration rate of social media in the United Kingdom 2000-2040
  • Basic Statistic Leading social networks in the United Kingdom (UK) 2025, by reach
  • Premium Statistic Leading social networks in the UK 2026, by market share
  • Premium Forecast Social network usage by brand in the UK 2025

Usage

4
  • Premium Forecast Most common social media activities in the UK 2025
  • Premium Forecast Social network usage by frequency in the UK 2023
  • Premium Forecast Most used websites and online services by type in the UK 2025
  • Premium Statistic UK daily engagement on selected social media apps 2019-2024

Demographics

5
  • Premium Statistic UK: social media users 2024, by gender
  • Premium Statistic UK: social media users 2024, by age group
  • Basic Statistic UK: social media users 2026, by generation
  • Basic Statistic UK: social media users 2024, by household income
  • Basic Statistic UK: social media users 2024, by education

Employment processes

7
  • Basic Statistic Brits on showing prospective employer social profiles 2023
  • Basic Statistic Brits being asked to show employer social profiles 2023
  • Basic Statistic Brits rejected for a job due to social media posts 2023
  • Basic Statistic Brits on social media profile checks being part of job application process 2023
  • Basic Statistic Brits on social media profile checks when working with vulnerable people 2023
  • Basic Statistic Brits on social media profile checks when working with kids 2023
  • Basic Statistic Brits on social media profile checks when working within the NHS 2023

Harmful content

6
  • Basic Statistic UK women witnessing online violence 2023, by country
  • Basic Statistic Northern Ireland: women on online violence legislation and criminality 2023
  • Basic Statistic Scotland: women experiencing online violence 2023
  • Basic Statistic England and Scotland: making online violence a crime 2023, by gender
  • Basic Statistic England and Wales: kids and teens social media content exposure 2023
  • Basic Statistic England and Wales: children social media content exposure 2023, by gender

Content controls

4
  • Basic Statistic UK adults on using content controls on online platforms 2023
  • Basic Statistic UK adults social media experiences after content control usage 2023
  • Basic Statistic UK adults on complexities of content control 2023
  • Basic Statistic UK adults on complexities of content control 2023, by gender
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