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Video sharing services in Japan

Statistics report on video sharing services in Japan

This report provides statistical information on video sharing services in Japan. Next to a general overview, it offers detailed data on the penetration rates of major services, average consumption times, apps, live streaming, and the behavior of users.

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Table of contents

Overview

6
  • Premium Statistic Video sharing and video streaming services penetration rate Japan FY 2024, by type
  • Premium Statistic On-demand video sharing services penetration rate Japan FY 2015-2024
  • Premium Statistic On-demand video sharing services penetration rate Japan FY 2024, by age group
  • Premium Statistic Share of people using video sharing websites for information Japan FY 2024, by type
  • Premium Statistic Leading free video streaming and video sharing services Japan 2023
  • Premium Statistic Leading reasons for using video sharing websites Japan 2023

Penetration rates of major services

6
  • Premium Statistic YouTube's penetration rate in Japan FY 2015-2025
  • Premium Statistic TikTok's penetration rate in Japan FY 2018-2024
  • Premium Statistic Niconico Douga's penetration rate in Japan FY 2015-2024
  • Premium Statistic YouTube's penetration rate in Japan FY 2024, by age group
  • Premium Statistic TikTok's penetration rate in Japan FY 2024, by age group
  • Premium Statistic Niconico Douga's penetration rate in Japan FY 2024, by age group

Average time spent

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  • Premium Statistic Average internet usage time per weekday Japan FY 2024, by activity
  • Premium Statistic Average internet usage time via mobile devices per weekday Japan FY 2024, by activity
  • Premium Statistic Average internet usage time via computer per weekday Japan FY 2024, by activity
  • Premium Statistic Average video sharing viewing time per weekday Japan FY 2015-2024
  • Premium Statistic Average video sharing viewing time per weekday Japan FY 2024, by gender
  • Premium Statistic Average video sharing viewing time per weekday Japan FY 2024, by age

Apps

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  • Premium Statistic Monthly app downloads of YouTube in Japan 2024
  • Premium Statistic Monthly app downloads of TikTok in Japan 2024
  • Premium Statistic Monthly app downloads of Niconico Douga in Japan 2024
  • Premium Statistic Monthly app revenue of YouTube in Japan 2024
  • Premium Statistic Monthly app revenue of TikTok Japan 2024
  • Premium Statistic Monthly app revenue of Niconico Douga in Japan 2024

Live streaming

6
  • Premium Statistic Live-streaming video sharing services penetration rate Japan FY 2015-2024
  • Premium Statistic Live-streaming video sharing services penetration rate Japan FY 2024, by age group
  • Premium Statistic Awareness of live video streaming services in Japan 2024, by service
  • Premium Statistic Live video streaming services' penetration rate in Japan 2024, by service
  • Premium Statistic Awareness of YouTube Live in Japan 2024, by age group
  • Premium Statistic YouTube Live's penetration rate in Japan 2024, by age group

User behavior

6
  • Premium Statistic Video sharing website usage behavior Japan 2023
  • Premium Statistic Share of internet users who watch online videos Japan Q2 2025, by type
  • Premium Statistic Frequency of watching video sharing websites Japan 2023
  • Premium Statistic Frequency of watching short-form videos Japan 2024, by age group
  • Premium Statistic Frequency of using YouTube Japan 2022
  • Premium Statistic Most common YouTube search queries Japan 2025, based on index score
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