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YouTube in Latin America

Statistics report about YouTube in Latin America

This report presents insights and statistics on YouTube in Latin America, providing an overview of the platform鈥檚 reach and impact among its audiences throughout the region. With a brand profile and an analysis of its most popular local channels, the study delves into the platform鈥檚 advertising reach in the region and its role in the Latin American musical sphere.

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Table of contents

Overview

5
  • Basic Statistic YouTube advertising reach 2026, by country
  • Premium Statistic Countries with the highest monthly traffic volume to YouTube.com 2026
  • Premium Statistic YouTube IAP revenues 2025, by region
  • Premium Statistic Monthly time spent on YouTube app in selected Latin American countries 2024
  • Premium Statistic YouTube ad reach in selected Latin American countries 2026

Benchmark

5
  • Premium Statistic South America: social media sites market share 2020-2025
  • Premium Forecast Most used video live streaming sites by brand in Brazil 2025
  • Premium Forecast Most used video live streaming sites by brand in Mexico 2023
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Most used social media platforms by type in Mexico 2023

Performance

6
  • Basic Statistic Argentina: most visited websites 2024, by total visits
  • Basic Statistic Brazil: most visited websites 2024, by total visits
  • Basic Statistic Colombia: most visited websites 2025, by total visits
  • Basic Statistic Mexico: most visited websites 2024, by total visits
  • Premium Statistic YouTube quarterly app downloads Latin America Q1 2024, by country
  • Premium Statistic YouTube quarterly app revenue Latin America Q1 2024, by country

Brand awareness

6
  • Premium Statistic YouTube brand profile in Brazil 2026
  • Premium Statistic YouTube brand profile in Mexico 2024
  • Premium Statistic YouTube Premium brand profile in Brazil 2024
  • Premium Statistic YouTube Premium brand profile in Mexico 2024
  • Premium Statistic YouTube Music brand profile in Brazil 2024
  • Premium Statistic YouTube Music brand profile in Mexico 2024

Searches

6
  • Basic Statistic Leading YouTube search queries in Argentina 2023
  • Basic Statistic Leading YouTube search queries in Brazil 2024
  • Basic Statistic Leading YouTube search queries in Chile 2024
  • Premium Statistic Leading YouTube search queries in Colombia 2024-2025
  • Basic Statistic Leading YouTube search queries in Mexico 2024-2025
  • Basic Statistic Leading YouTube search queries in Peru 2024

Most viewed channels

7
  • Premium Statistic Latin America: most viewed YouTube channels 2026
  • Premium Statistic Argentina: most viewed YouTube channels 2024
  • Premium Statistic Most viewed YouTube channels Brazil 2026
  • Premium Statistic Chile: most viewed YouTube channels 2024
  • Premium Statistic Most viewed YouTube channels Colombia 2026
  • Premium Statistic Mexico: most viewed YouTube channels 2026
  • Premium Statistic Most viewed YouTube channels Peru 2026

Most subscribed channels

7
  • Basic Statistic Most subscribed YouTube channels Latin America 2026
  • Premium Statistic Argentina: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Brazil: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Chile: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Colombia: leading YouTube channels 2026, by number of subscribers
  • Premium Statistic Leading YouTube channels Mexico 2026, by number of subscribers
  • Premium Statistic Peru: leading YouTube channels 2024, by number of subscribers

Advertising

7
  • Premium Forecast Revenue in the digital video advertising segment in Latin America 2017-2031
  • Premium Forecast Digital ad spend in Latin America and the Caribbean 2025, by format
  • Premium Forecast Digital video ad spend in Latin America & the Caribbean 2024, by country
  • Premium Statistic Estimated advertising spending on YouTube.com in Latin America 2019-2023
  • Premium Statistic Distribution of ad spend on YouTube in Latin America 2023, by selected market
  • Premium Statistic Top sectors advertising on YouTube in Latin America 2023, by estimated ad spend share
  • Premium Statistic Top brands advertising on YouTube in Latin America 2023, by estimated ad spend share

Spotlight: Music

6
  • Basic Statistic Most watched music videos of Latin artists on YouTube 2026, by number of views
  • Premium Statistic YouTube: most commented music videos from Latin artists 2024
  • Premium Statistic YouTube: most liked music videos from Latin artists 2024
  • Basic Statistic YouTube: most watched music videos from Brazilian artists 2024
  • Premium Statistic Most-viewed Mexican music videos on YouTube 2026
  • Basic Statistic YouTube: most viewed Shakira videos 2024
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