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Social media in Kenya

Statistics report on social media in Kenya

This report presents data on social media in Kenya. First, it dives into internet and social media usage in Africa, whereas afterward, figures on Kenya are provided. Furthermore, insights into the usage of Meta platforms as well as other platforms (X, LinkedIn, etc.) in Kenya are discussed in other chapters. Lastly, the advertising reach of different social media platforms is provided.

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Table of contents

Overview

5
  • Premium Forecast Number of social media users in Africa 2000-2040
  • Premium Statistic Share of social media users in Africa 2026, by gender and region
  • Premium Forecast Number of social media users in Eastern Africa 2000-2040
  • Premium Statistic Market share of social media in Africa 2020-2026, by platform
  • Premium Statistic Favorite social media used in Africa by selected country Q3 2021

Internet usage

6
  • Premium Forecast Number of internet users in Kenya 2000-2050
  • Premium Forecast Internet usage penetration rate in Kenya 2000-2050
  • Premium Forecast Number of smartphone users in Kenya 2010-2050
  • Premium Forecast Number of households with internet access in Kenya 2000-2050
  • Premium Statistic Download speed of mobile and fixed internet connections in Kenya 2023
  • Premium Forecast Most used websites and online services by type in Kenya 2022

Social media usage

5
  • Premium Statistic Number of social media users in Kenya 2014-2025
  • Premium Forecast Most used social media platforms by type in Kenya 2023
  • Premium Forecast Most common social media activities in Kenya 2023
  • Premium Statistic Main reasons for using social media in Kenya 2023
  • Premium Statistic Types of social media accounts followed in Kenya 2023

Meta platforms

7
  • Premium Forecast Number of Facebook users in Kenya 2017-2030
  • Premium Statistic Distribution of Facebook users in Kenya 2024, by age group
  • Premium Statistic Monthly number of Messenger users in Kenya 2022-2024
  • Premium Statistic Distribution of Facebook Messenger users in Kenya 2024, by age group
  • Premium Forecast Number of Instagram users in Kenya 2017-2030
  • Premium Statistic Instagram user share in Kenya 2024, by age group
  • Premium Forecast Number of WhatsApp users in Kenya 2017-2030

Other platforms

5
  • Premium Forecast Number of Twitter users in Kenya 2017-2030
  • Premium Forecast Number of Snapchat users in Kenya 2017-2030
  • Premium Forecast Number of LinkedIn users in Kenya 2017-2030
  • Premium Forecast Number of Pinterest users in Kenya 2017-2030
  • Premium Forecast Number of Reddit users in Kenya 2017-2030

Advertising reach

5
  • Premium Statistic Instagram potential advertising reach in Kenya 2024
  • Premium Statistic Messenger potential advertising reach in Kenya 2024
  • Premium Statistic X (Twitter) potential advertising reach in Kenya 2024
  • Premium Statistic LinkedIn potential advertising reach in Kenya 2024
  • Premium Statistic Snapchat potential advertising reach in Kenya 2024
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