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Online search market in Europe

Statistics report on the online search market in Europe

This report presents a range of statistics and facts on the European online search market. The study brings information on the region鈥檚 leading companies, then focuses on analyzing the region鈥檚 leading markets of France, Germany, Italy, and Spain, going for an overview of the sub-regions of Benelux (Belgium, Netherlands, Luxembourg) and Nordic countries (Denmark, Norway, Sweden). The last chapters study the region鈥檚 search advertising market and shed light on its online privacy landscape, with user preferences, regulations and how search engines interact with exist within this realm.

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Privacy

Table of contents

Benchmark

5
  • Basic Statistic Referral share of search engines worldwide 2015-2026
  • Basic Statistic Leading search engines in Europe 2015-2025, by market share
  • Basic Statistic Leading mobile search engines in Europe 2015-2025, by market share
  • Basic Statistic Leading desktop search engines in Europe 2015-2025, by market share
  • Basic Statistic Leading tablet search engines in Europe 2015-2025, by market share

Leading companies

9
  • Basic Statistic Distribution of Google.com traffic 2026, by country
  • Basic Statistic Distribution of Bing.com traffic 2025, by country
  • Premium Statistic Distribution of Yandex.com traffic 2026, by country
  • Premium Statistic Distribution of Yandex.ru traffic 2025, by country
  • Basic Statistic Distribution of Yahoo.com traffic 2026, by country
  • Premium Statistic Distribution of search.yahoo.com traffic 2025, by country
  • Basic Statistic DuckDuckGo search market share monthly 2019-2026, by selected region
  • Premium Statistic Distribution of Ecosia.org traffic 2025, by country
  • Basic Statistic Ecosia search engine market share 2019-2026, by select regions and countries

Benelux

7
  • Premium Forecast Most used search engines by brand in the Netherlands 2025
  • Premium Statistic Leading search engines in Belgium 2018-2025, by market share
  • Premium Statistic Leading search engines in Luxembourg 2018-2025, by market share
  • Premium Statistic Leading search engines in the Netherlands 2018-2025, by market share
  • Basic Statistic Leading Belgium Google search queries 2025
  • Basic Statistic Leading Luxembourg Google search queries 2024
  • Basic Statistic Leading Netherlands Google search queries 2025

France

5
  • Premium Forecast Most used search engines by brand in France 2025
  • Premium Statistic Leading search engines in France 2018-2025, by market share
  • Basic Statistic Leading mobile search engines in France 2025, by market share
  • Basic Statistic Leading desktop search engines in France 2025, by market share
  • Premium Statistic Leading France Google search queries 2025

Germany

5
  • Premium Forecast Most used search engines by brand in Germany 2025
  • Premium Statistic Leading search engines in Germany 2018-2025, by market share
  • Premium Statistic Leading mobile search engines in Germany 2025, by market share
  • Premium Statistic Leading desktop search engines in Germany 2025, by market share
  • Basic Statistic Leading Germany Google search queries 2025

Italy

5
  • Premium Forecast Most used search engines by brand in Italy 2025
  • Premium Statistic Leading search engines in Italy 2018-2025, by market share
  • Basic Statistic Leading desktop search engines in Italy 2025, by market share
  • Basic Statistic Leading mobile search engines in Italy 2025, by market share
  • Basic Statistic Leading Italy Google search queries 2025

Nordics

7
  • Premium Forecast Most used search engines by brand in Sweden 2025
  • Basic Statistic Leading search engines in Denmark 2025, by market share
  • Basic Statistic Leading search engines in Norway 2025, by market share
  • Basic Statistic Leading search engines in Sweden 2025, by market share
  • Premium Statistic Leading Denmark Google search queries 2025
  • Basic Statistic Leading Norway Google search queries 2025
  • Basic Statistic Leading Sweden Google search queries 2024

Spain

5
  • Premium Forecast Most used search engines by brand in Spain 2025
  • Basic Statistic Leading search engines in Spain 2025, by market share
  • Premium Statistic Leading mobile search engines in Spain 2025, by market share
  • Premium Statistic Leading desktop search engines in Spain 2025, by market share
  • Basic Statistic Leading Spain Google search queries 2024

Search advertising

9
  • Basic Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2026
  • Premium Statistic Search advertising spending in Europe 2017-2030, by device
  • Premium Statistic Google Ads CPC in Europe 2024, by country
  • Premium Statistic Digital ad spending in Europe 2024, by format
  • Premium Statistic Search ad spend in Europe 2013-2024
  • Premium Statistic Growth of search ad spend in Europe 2012-2024
  • Premium Statistic On-site retail media ad types used by advertisers in Europe 2024-2025
  • Premium Statistic Off-site retail media ad types used by advertisers in Europe 2024-2025
  • Premium Statistic Retail search advertising spending worldwide 2021-2025, by region

Spotlight: online privacy and search engines

6
  • Basic Statistic Share of countries in Europe with data privacy legislation 2024
  • Basic Statistic Right to be forgotten (RTBF) requests in Europe 2015-2024
  • Basic Statistic Right to be forgotten (RTBF) requests growth in Europe 2016-2024
  • Premium Statistic Reasons why consumers don't allow their data to be collected in Europe 2024
  • Premium Statistic Number of personal data breaches in Europe 2018-2024, by country
  • Premium Statistic Attitudes towards data privacy on smart devices in Europe 2025
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