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Social media in Portugal

Statistics report on social media in Portugal

This report presents statistics and facts about social media in Portugal. It provides an overview of the most used social media platforms, user demographics and behavior, and usage frequency, as well as data regarding the use of social media for advertisement purposes, and their utilization by enterprises.

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Table of contents

Overview

10
  • Basic Statistic Share of individuals participating in social networks in Portugal 2011-2025
  • Premium Statistic Instant messaging penetration in Portugal 2020-2024
  • Premium Statistic Number of social media users in Portugal 2000-2040
  • Basic Statistic Most used social media platforms in Portugal 2024
  • Premium Statistic Most popular social media websites in Portugal 2026, by share of visits
  • Premium Statistic Social media accounts followed in Portugal 2024, by type
  • Premium Forecast Activities performed on social media in Portugal Q1 2025
  • Premium Statistic Social media usage for brand research in Portugal 2024, by channel
  • Premium Statistic Social media ad reach distribution in Portugal 2024, by gender
  • Premium Statistic Potential social media advertising reach in Portugal 2024, by platform

User demographics

7
  • Premium Statistic Social media users in Portugal 2026, by age group and platform
  • Premium Statistic Share of individuals making online voice or video calls in Portugal 2024, by age
  • Basic Statistic Share of individuals participating in social networks in Portugal 2020-2024, by age
  • Basic Statistic Share of individuals using social networks in Portugal 2020-2024, by gender
  • Basic Statistic Share of individuals using social networks in Portugal 2020-2024, by education level
  • Premium Statistic Share of people making online voice or video calls in Portugal 2024 by employment
  • Basic Statistic Share of individuals using social networks in Portugal 2024, by region

User behavior

5
  • Premium Forecast Social network usage frequency in Portugal Q2 2023
  • Premium Statistic Daily usage time of social media in Portugal 2023
  • Premium Statistic Online privacy and security measures in Portugal 2024, by type
  • Premium Statistic Main reasons for using social media Portugal Q3 2024
  • Premium Statistic Leading social media and messaging platforms for news consumption in Portugal 2025

Social media use by enterprises

5
  • Basic Statistic Share of enterprises that use social media in Portugal 2014-2023
  • Premium Statistic Share of enterprises that use social media in Portugal 2023, by size
  • Premium Statistic Share of enterprises that use social media in Portugal 2023, by sector
  • Basic Statistic Share of enterprises using at least two social media platforms in Portugal 2016-2023
  • Basic Statistic Enterprises using social media in Portugal 2023, by platform type

Meta

8
  • Premium Statistic Portugal: monthly number of Facebook users 2018-2025
  • Premium Statistic Share of Facebook users in Portugal 2024
  • Premium Statistic Share of Messenger users in Portugal 2024
  • Premium Statistic Share of Instagram users in Portugal 2024
  • Premium Statistic Facebook post engagement rate in Portugal 2024, by post type
  • Premium Statistic Facebook's monthly market share in Portugal 2022-2025
  • Premium Statistic Instagram's monthly market share in Portugal 2020-2025
  • Premium Statistic Number of posts of the most active Instagram accounts in Portugal 2025

YouTube

4
  • Premium Statistic YouTube's monthly market share in Portugal 2020-2025
  • Premium Statistic Most popular YouTube channels in Portugal 2025, by number of subscribers
  • Premium Statistic Leading YouTube channels by views in Portugal 2025
  • Premium Statistic Top YouTube search queries in Portugal 2024, by index

Other social media platforms

9
  • Premium Statistic Share of LinkedIn users in Portugal 2026
  • Premium Statistic Distribution of LinkedIn users in Portugal 2022-2025, by age
  • Premium Statistic LinkedIn's monthly market share in Portugal 2022-2025
  • Premium Statistic X's monthly market share in Portugal 2022-2026
  • Premium Statistic Pinterest's monthly market share in Portugal 2022-2025
  • Premium Statistic Reddit's monthly market share in Portugal 2022-2025
  • Premium Statistic Tumblr's monthly market share in Portugal 2022-2025
  • Premium Statistic Number of TikTok users in Portugal 2021-2025, by month
  • Premium Statistic Leading TikTok channels in Portugal 2025, by followers
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