Social media in Southeast Asia
Statistics report about social media in Southeast Asia
This report presents statistics on social media in Southeast Asia. Starting with a global and regional overview, the report goes on to examine internet and social media usage, major platforms' traffic generation and potential advertising reach by these platforms, as well as user engagement time with social media mobile apps in the region. The two concluding chapters focus on influencer marketing and the social commerce market in Southeast Asia.
Report Details
Social media in Southeast Asia
Pages
50 Pages
Format
PPTX
,
PDF
Language
English
Released
2025
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
5
Premium
Forecast
Number of social network users worldwide 2017-2030
Basic
Statistic
Most used social networks 2025, by number of users
Premium
Statistic
Social media: global penetration rate worldwide 2025, by region
Premium
Statistic
Number of active social media users APAC 2025, by country
Premium
Statistic
Social media penetration rates SEA 2025, by country
Internet usage
3
Premium
Forecast
Number of internet users in Southeast Asia 2000-2050
Premium
Statistic
Internet adoption SEA 2025, by country
Premium
Statistic
Share of daily online time by device APAC 2024, by country
Social media usage
6
Premium
Statistic
Weekly time spent using social media APAC 2026, by country
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Statistic
Average number of social media platforms used per internet user APAC 2025, by country
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Statistic
Share of users visiting social media for potential purchases APAC Q3 2024, by country
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Statistic
Share of users visiting social media to learn about brands APAC Q3 2024, by country
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Statistic
Share of internet users using social media for work APAC Q2 2025, by country
Premium
Statistic
Social media as a news outlet worldwide 2026
Major platforms' traffic
5
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Statistic
Share of social media traffic SEA 2025, by country and platform
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Statistic
Market share of Facebook SEA 2025, by country
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Statistic
Market share of Instagram SEA 2025, by country
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Statistic
Market share of YouTube SEA 2025, by country
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Statistic
Market share of X (Twitter) SEA 2025, by country
Major platforms' reach
5
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Statistic
Facebook ad reach rate APAC 2025, by country
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Statistic
Instagram ad reach rate APAC 2025, by country
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Statistic
YouTube ad reach rate APAC 2025, by country
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Statistic
TikTok ad reach rate APAC 2025, by country
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Statistic
X (formerly Twitter) ad reach rate APAC 2025, by country
App engagement time
4
Premium
Statistic
Monthly time spent per user using Facebook mobile app APAC 2024, by country
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Statistic
Monthly time spent per user using Instagram mobile app APAC 2024, by country
Premium
Statistic
Average daily time spent on the YouTube app 2026, by country
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Statistic
Daily time spent per user using TikTok mobile app APAC 2026, by country
Influencer marketing
5
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Statistic
Share of social media users who follow influencers in APAC 2025, by country
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Statistic
Influencer content share of time spent per social media channel SEA 2024, by platform
Premium
Statistic
Reasons social media users consume influencer content SEA August 2024
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Statistic
Consumer perception of influencers' impact on purchase decisions SEA 2024, by country
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Statistic
Top product categories purchased due to influencer marketing SEA August 2024
Social commerce
5
Premium
Statistic
Social commerce GMV SEA 2018-2027
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Statistic
Leading e-commerce platform GMV SEA 2020-2025
Premium
Statistic
Live shopping platforms to purchase items APAC 2024, by country or territory
Premium
Statistic
Leading platforms to watch live commerce SEA 2024
Premium
Statistic
Products bought through live commerce and e-commerce SEA 2024
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