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Social media in Southeast Asia

Statistics report about social media in Southeast Asia

This report presents statistics on social media in Southeast Asia. Starting with a global and regional overview, the report goes on to examine internet and social media usage, major platforms' traffic generation and potential advertising reach by these platforms, as well as user engagement time with social media mobile apps in the region. The two concluding chapters focus on influencer marketing and the social commerce market in Southeast Asia.

Table of contents

Overview

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  • Premium Forecast Number of social network users worldwide 2017-2030
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Social media penetration rates SEA 2025, by country

Internet usage

3
  • Premium Forecast Number of internet users in Southeast Asia 2000-2050
  • Premium Statistic Internet adoption SEA 2025, by country
  • Premium Statistic Share of daily online time by device APAC 2024, by country

Social media usage

6
  • Premium Statistic Weekly time spent using social media APAC 2026, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2025, by country
  • Premium Statistic Share of users visiting social media for potential purchases APAC Q3 2024, by country
  • Premium Statistic Share of users visiting social media to learn about brands APAC Q3 2024, by country
  • Premium Statistic Share of internet users using social media for work APAC Q2 2025, by country
  • Premium Statistic Social media as a news outlet worldwide 2026

Major platforms' traffic

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  • Premium Statistic Share of social media traffic SEA 2025, by country and platform
  • Premium Statistic Market share of Facebook SEA 2025, by country
  • Premium Statistic Market share of Instagram SEA 2025, by country
  • Premium Statistic Market share of YouTube SEA 2025, by country
  • Premium Statistic Market share of X (Twitter) SEA 2025, by country

Major platforms' reach

5
  • Premium Statistic Facebook ad reach rate APAC 2025, by country
  • Premium Statistic Instagram ad reach rate APAC 2025, by country
  • Premium Statistic YouTube ad reach rate APAC 2025, by country
  • Premium Statistic TikTok ad reach rate APAC 2025, by country
  • Premium Statistic X (formerly Twitter) ad reach rate APAC 2025, by country

App engagement time

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  • Premium Statistic Monthly time spent per user using Facebook mobile app APAC 2024, by country
  • Premium Statistic Monthly time spent per user using Instagram mobile app APAC 2024, by country
  • Premium Statistic Average daily time spent on the YouTube app 2026, by country
  • Premium Statistic Daily time spent per user using TikTok mobile app APAC 2026, by country

Influencer marketing

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  • Premium Statistic Share of social media users who follow influencers in APAC 2025, by country
  • Premium Statistic Influencer content share of time spent per social media channel SEA 2024, by platform
  • Premium Statistic Reasons social media users consume influencer content SEA August 2024
  • Premium Statistic Consumer perception of influencers' impact on purchase decisions SEA 2024, by country
  • Premium Statistic Top product categories purchased due to influencer marketing SEA August 2024

Social commerce

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  • Premium Statistic Social commerce GMV SEA 2018-2027
  • Premium Statistic Leading e-commerce platform GMV SEA 2020-2025
  • Premium Statistic Live shopping platforms to purchase items APAC 2024, by country or territory
  • Premium Statistic Leading platforms to watch live commerce SEA 2024
  • Premium Statistic Products bought through live commerce and e-commerce SEA 2024
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