Mobile payment: Klarna users in Germany

Consumer ��ƽ�� report

This report covers Klarna in the mobile payment market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Consumer ��ƽ�� Global survey, as of March 2025.

Topics include

Demographic profile
Consumer lifestyle
Consumer attitudes
Marketing touchpoints

Description
Content

Selected insights on mobile payment: Klarna users in Germany

Similar to other mobile payment services, Klarna has a high share of male users
Compared to other mobile payment users, Klarna users are relatively likely to live in a nuclear family
Traveling is a relatively popular hobby among Klarna users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Travel
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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