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Social media in Turkey

Statistics report on social media in Turkey

This report presents a range of statistics about social media usage in Turkey. It provides an overview of the leading social media platforms such as Facebook, Instagram, Twitter, and YouTube, market data of various social networks, as well as a snapshot of users' demographics. Furthermore, the final chapter gives an insight into current trends and user behavior in the country.

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Table of contents

Overview

7
  • Premium Statistic Number of internet users in Turkey 2000-2050
  • Premium Statistic Number of social media users in Turkey 2000-2040
  • Premium Statistic Penetration rate of social media in Turkey 2000-2040
  • Premium Forecast Social networking app revenue in Turkey 2017-2029
  • Premium Statistic Penetration of leading social networks in Turkey Q2 2025
  • Premium Statistic Share of people using social media apps in Turkey 2023, by gender
  • Premium Statistic Share of social media users in the general population of Turkey 2013-2022, by age

Facebook & Messenger

8
  • Premium Statistic Social media market share of Facebook in Turkey 2020-2024
  • Premium Statistic Number of Facebook users in Turkey 2017-2030
  • Premium Statistic Distribution of Facebook users in Turkey 2024, by age group
  • Premium Statistic Distribution of Facebook users in Turkey 2025, by age and gender
  • Premium Statistic Meta's ad audience share in Turkey 2025, by age and gender
  • Premium Statistic Number of Messenger users in Turkey 2020-2025
  • Premium Statistic Distribution of Messenger users in Turkey 2024, by age group
  • Premium Statistic Distribution of Messenger users in Turkey 2024, by age and gender

Instagram

7
  • Premium Statistic Social media market share of Instagram in Turkey 2020-2026
  • Premium Statistic Number of Instagram users in Turkey 2018-2025
  • Premium Statistic Distribution of Instagram users in Turkey 2025, by age group
  • Premium Statistic Distribution of Instagram users in Turkey 2025, by age and gender
  • Premium Statistic Leading Instagram accounts in Turkey 2026, by number of followers
  • Premium Statistic Leading Instagram influencer accounts in Turkey 2026, by number of followers
  • Premium Statistic Leading Instagram sports accounts in Turkey 2026, by number of followers

YouTube

6
  • Basic Statistic YouTube advertising reach 2026, by country
  • Premium Statistic Social media market share of YouTube in Turkey 2020-2026
  • Premium Statistic Leading YouTube channels in Turkey 2024, by subscribers
  • Premium Statistic Leading YouTube influencer channels in Turkey 2026, by number of subscribers
  • Premium Statistic Leading YouTube shopping channels in Turkey 2024, by number of subscribers
  • Premium Statistic Leading YouTube press and media channels in Turkey 2026, by number of subscribers

X (formerly Twitter)

5
  • Premium Statistic Social media market share of X (formerly Twitter) in Turkey 2020-2025
  • Premium Statistic Leading X/Twitter accounts in Turkey 2026, by number of followers
  • Premium Statistic Leading X/Twitter shopping accounts in Turkey 2026, by number of followers
  • Premium Statistic Leading X/Twitter press and media accounts in Turkey 2026, by number of followers
  • Premium Statistic Leading X/Twitter finance accounts in Turkey 2024, by number of followers

Other social networks

6
  • Premium Statistic Number of LinkedIn users in Turkey 2019-2024
  • Premium Statistic Distribution of LinkedIn users in Turkey 2024, by age group
  • Premium Statistic Number of Snapchat users in Turkey 2023-2025
  • Premium Statistic Snapchat ad reach share in Turkey 2025, by gender
  • Premium Statistic Social media market share of Pinterest in Turkey 2020-2026
  • Basic Statistic Social media market share of Tumblr in Turkey 2020-2024

User behavior

6
  • Premium Statistic Monthly time spent on selected social media apps in Turkey 2024
  • Premium Statistic Favorite social media platforms of internet users in Turkey Q2 2025
  • Premium Statistic Main reasons for using social networks in Turkey Q2 2025
  • Premium Statistic Leading social media and messaging platforms for news in Turkey 2025
  • Premium Statistic Most followed social media account types in Turkey Q2 2025
  • Premium Statistic Main channels for online brand research Turkey Q3 2024
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