ÌÇÐÄÆƽâ°æ

This report provides facts and statistics on the state of social commerce in Vietnam. It provides information on the overview of the e-commerce sector and social media usage in the country. Furthermore, it demonstrates the use of social commerce among Vietnamese consumers, leading social commerce platforms, as well as popular product categories to be bought on these platforms in the country. The remaining chapters of the report focus on influencer marketing and consumer behavior of the social commerce market in Vietnam.