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Mobile payment: Bancomat Pay users in Italy

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Bancomat Pay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bancomat Pay users in Italy (''brand users'') against Italian mobile payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Bancomat Pay users in Italy

  • Bancomat Pay has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Bancomat Pay users
  • Just like mobile payment users in general, Bancomat Pay users are relatively likely to have a high income
  • Bancomat Pay users are more likely to live in large cities than mobile payment users in general
  • Having a good time is less important to Bancomat Pay users than to other mobile payment users

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