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Social media in Australia

Statistics report about social media in Australia

This report presents statistics on social media usage and platforms in Australia starting with a brief overview of the industry, before moving on to examine the leading platforms, brands and influencers, and consumer behavior.

Table of contents

Overview

5
  • Premium Statistic Social media penetration rate APAC 2025, by country
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Forecast Number of internet users in Australia 2000-2050
  • Premium Statistic Distribution of internet traffic in Australia 2025, by device
  • Premium Forecast Most used websites and online services by type in Australia 2025

Usage and demographics

5
  • Premium Statistic Favourite social media platforms Australia 2025
  • Premium Statistic Daily time spent using social media apps Australia 2025
  • Premium Forecast Most common social media activities in Australia 2025
  • Premium Statistic Main reasons for using social media Australia 2025
  • Premium Statistic Web traffic referrals from social media Australia 2025

Facebook

4
  • Premium Forecast Number of Facebook users in Australia 2017-2030
  • Premium Statistic Distribution of Facebook users in Australia 2025, by age and gender
  • Premium Statistic Facebook app monthly downloads in Australia 2022-2026
  • Premium Statistic Demographic profile of Meta’s advertising audience Australia 2025

Instagram

6
  • Premium Forecast Number of Instagram users in Australia 2017-2030
  • Premium Statistic Share of Instagram users in Australia in 2024, by age and gender
  • Premium Statistic Instagram app monthly downloads in Australia 2022-2026
  • Premium Statistic Most popular Instagram accounts in Australia 2024
  • Premium Statistic Share of Instagram influencers in Australia 2024, by category
  • Premium Statistic Average yearly growth of Instagram topics in Australia 2024

Other platforms

4
  • Basic Statistic Number of users of twitter in Australia 2017-2030
  • Premium Forecast Number of YouTube users in Australia 2017-2030
  • Premium Forecast Number of Snapchat users in Australia 2017-2030
  • Premium Forecast Number of LinkedIn users in Australia 2017-2030
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