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Social media in Indonesia

Statistics report on social media in Indonesia

This report presents statistical data on social media in Indonesia. Data compiled in this report provides a general overview of social media in Asia Pacific as well as in Indonesia, followed by facts and figures on leading social media platforms, users, influencer marketing, and user behavior.

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Table of contents

Overview

6
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic Social media penetration rate APAC 2025, by country
  • Premium Statistic Weekly time spent using social media APAC 2026, by country
  • Premium Statistic Social media penetration rates SEA 2025, by country
  • Premium Forecast Number of internet users in Indonesia 2000-2050
  • Premium Statistic Indonesia: social network penetration Q3 2024

Users

6
  • Premium Forecast Number of social media users in Indonesia 2000-2040
  • Premium Statistic Average annual monthly active users for social apps Indonesia 2020-2023, by category
  • Premium Forecast Number of Facebook users in Indonesia 2017-2030
  • Premium Forecast Number of Instagram users in Indonesia 2017-2030
  • Premium Forecast Number of WhatsApp users in Indonesia 2017-2030
  • Premium Forecast Number of Twitter users in Indonesia 2017-2030

Leading platforms

5
  • Premium Statistic Market share of social media platforms Indonesia 2025
  • Premium Statistic Market share of mobile social media platforms Indonesia 2025
  • Premium Statistic Market share of tablet social media platforms Indonesia 2024
  • Premium Statistic Market share of desktop social media platforms Indonesia 2025
  • Premium Statistic Major social media apps on Android Indonesia 2025, by time spent on them

Influencer marketing

7
  • Premium Statistic Consumer perception of influencers' impact on purchase decisions SEA 2024, by country
  • Premium Forecast Influencer advertising spending in Indonesia 2017-2030
  • Premium Statistic Ad spending change in the influencer advertising segment in Indonesia 2018-2030
  • Premium Statistic Influencers endorsing products purchased by consumers Indonesia 2023
  • Premium Statistic Leading YouTube channels Indonesia 2026, by number of subscribers
  • Premium Statistic Leading Instagram accounts Indonesia 2026, by number of followers
  • Premium Statistic Leading TikTok accounts Indonesia 2023, by number of followers

User behavior

6
  • Premium Statistic Weekly time spent using various media and devices in Indonesia Q2 2025, by activity
  • Premium Statistic Time spent on mobile apps Indonesia 2023, by category
  • Premium Statistic Leading types of social media accounts followed in Indonesia Q3 2024
  • Premium Statistic Main reasons for using social networks Indonesia Q3 2024
  • Premium Statistic Usage of social media for brand research Indonesia Q3 2024, by platform type
  • Premium Statistic Social media ads for new brand discovery Indonesia Q3 2020-Q3 2024
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