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Social media in Vietnam

Statistics report on social media in Vietnam

This report provides data and statistics on the current usage of social media in Vietnam. It gives an overview of the user numbers of various social networking channels, leading platforms in the country, and the current stage of social commerce. Furthermore, it also includes data on influencer marketing and social media user behavior in the country.

Table of contents

Overview

4
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Premium Statistic Social media penetration rate APAC 2025, by country
  • Premium Forecast Number of social media users in Vietnam 2000-2040
  • Premium Statistic Share of social media users in Vietnam 2025, by gender

Users

6
  • Premium Forecast Number of Facebook users in Vietnam 2017-2030
  • Premium Statistic Zalo users in Vietnam 2020-2023
  • Premium Forecast Number of Instagram users in Vietnam 2017-2030
  • Premium Forecast Number of LinkedIn users in Vietnam 2017-2030
  • Premium Statistic Number of TikTok users Vietnam 2022-2025
  • Premium Statistic Threads penetration rate Vietnam Q3 2023-Q3 2024

Leading platforms

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  • Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q3 2025
  • Premium Statistic Leading primary social media apps among consumers Vietnam Q3 2025, by generation
  • Premium Statistic Leading social media apps for connecting with friends and family Vietnam in Q3 2025
  • Premium Statistic Leading social media apps to watch short videos Vietnam Q3 2024
  • Premium Statistic Leading platforms for finding news Vietnam Q3 2024
  • Premium Statistic Leading social media apps for casual scrolling Vietnam in Q3 2025

Social commerce

6
  • Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q3 2024
  • Premium Statistic Leading platform to watch livestreaming Vietnam Q3 2025
  • Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
  • Premium Statistic Facebook preference rate for shopping Vietnam Q3 2025, by generation
  • Premium Statistic Share of people preferring TikTok for online shopping Vietnam Q3 2025, by generation
  • Premium Statistic Influence of social media on consumer purchase decision in Vietnam 2022, by category

Influencer marketing

7
  • Premium Statistic Consumer perception of influencers' impact on purchase decisions SEA 2024, by country
  • Premium Statistic Influencer advertising spending in Vietnam 2017-2030
  • Premium Statistic Ad spending change in the influencer advertising segment in Vietnam 2018-2030
  • Premium Statistic Average ad spending per internet user in influencer marketing in Vietnam 2017-2030
  • Premium Statistic Most popular YouTube influencers in Vietnam 2024, by number of subscribers
  • Premium Statistic Most popular Instagram influencers Vietnam 2024, by number of followers
  • Premium Statistic Most popular TikTok influencers in Vietnam 2024, by number of followers

User behavior

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  • Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2024
  • Premium Statistic Daily time spent using social networks Vietnam Q2 2018-Q3 2024
  • Premium Statistic Frequency of engagement with social media and entertainment platforms in Vietnam 2022
  • Premium Statistic Types of social media accounts to follow Vietnam Q2 2025
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