Social media in Vietnam
Statistics report on social media in Vietnam
This report provides data and statistics on the current usage of social media in Vietnam. It gives an overview of the user numbers of various social networking channels, leading platforms in the country, and the current stage of social commerce. Furthermore, it also includes data on influencer marketing and social media user behavior in the country.
Report Details
Social media in Vietnam
Pages
43 Pages
Format
PPTX
,
PDF
Language
English
Released
2025
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
4
Basic
Statistic
Social network users in selected countries in 2025 and 2030
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Statistic
Social media penetration rate APAC 2025, by country
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Forecast
Number of social media users in Vietnam 2000-2040
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Statistic
Share of social media users in Vietnam 2025, by gender
Users
6
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Forecast
Number of Facebook users in Vietnam 2017-2030
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Statistic
Zalo users in Vietnam 2020-2023
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Forecast
Number of Instagram users in Vietnam 2017-2030
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Forecast
Number of LinkedIn users in Vietnam 2017-2030
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Statistic
Number of TikTok users Vietnam 2022-2025
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Statistic
Threads penetration rate Vietnam Q3 2023-Q3 2024
Leading platforms
6
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Statistic
Penetration rate of leading social media apps among consumers in Vietnam Q3 2025
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Statistic
Leading primary social media apps among consumers Vietnam Q3 2025, by generation
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Statistic
Leading social media apps for connecting with friends and family Vietnam in Q3 2025
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Statistic
Leading social media apps to watch short videos Vietnam Q3 2024
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Statistic
Leading platforms for finding news Vietnam Q3 2024
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Statistic
Leading social media apps for casual scrolling Vietnam in Q3 2025
Social commerce
6
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Statistic
Penetration rates of e-commerce channels among consumers Vietnam Q3 2024
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Statistic
Leading platform to watch livestreaming Vietnam Q3 2025
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Statistic
Online shoppers who made purchases via social commerce Vietnam 2022, by context
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Statistic
Facebook preference rate for shopping Vietnam Q3 2025, by generation
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Statistic
Share of people preferring TikTok for online shopping Vietnam Q3 2025, by generation
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Statistic
Influence of social media on consumer purchase decision in Vietnam 2022, by category
Influencer marketing
7
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Statistic
Consumer perception of influencers' impact on purchase decisions SEA 2024, by country
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Statistic
Influencer advertising spending in Vietnam 2017-2030
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Statistic
Ad spending change in the influencer advertising segment in Vietnam 2018-2030
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Statistic
Average ad spending per internet user in influencer marketing in Vietnam 2017-2030
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Statistic
Most popular YouTube influencers in Vietnam 2024, by number of subscribers
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Statistic
Most popular Instagram influencers Vietnam 2024, by number of followers
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Statistic
Most popular TikTok influencers in Vietnam 2024, by number of followers
User behavior
4
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Statistic
Main reasons for using social networks among internet users Vietnam Q3 2024
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Statistic
Daily time spent using social networks Vietnam Q2 2018-Q3 2024
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Statistic
Frequency of engagement with social media and entertainment platforms in Vietnam 2022
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Statistic
Types of social media accounts to follow Vietnam Q2 2025
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