From this year onwards, figures are forecasts. Includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales.
Figures before 2024 were from a previous publication.
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M-commerce as share of retail e-commerce sales in the U.S. 2019-2029
In 2025, mobile devices facilitated over ** percent of e-commerce retail sales in the United States. Projections for 2029 anticipate a further rise, with mobile commerce (m-commerce) expected to account for roughly ** percent of the total online shopping market in the U.S.
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eMarketer, & Insider Intelligence. (June 20, 2025). Mobile as percentage of total retail e-commerce sales in the United States from 2019 to 2029 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1317971/mobile-commerce-share-total-commerce-us/
eMarketer, und Insider Intelligence. "Mobile as percentage of total retail e-commerce sales in the United States from 2019 to 2029." Chart. June 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1317971/mobile-commerce-share-total-commerce-us/
eMarketer, Insider Intelligence. (2025). Mobile as percentage of total retail e-commerce sales in the United States from 2019 to 2029. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1317971/mobile-commerce-share-total-commerce-us/
eMarketer, and Insider Intelligence. "Mobile as Percentage of Total Retail E-commerce Sales in The United States from 2019 to 2029." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2025, /statistics/1317971/mobile-commerce-share-total-commerce-us/
eMarketer & Insider Intelligence, Mobile as percentage of total retail e-commerce sales in the United States from 2019 to 2029 ÌÇÐÄÆƽâ°æ, /statistics/1317971/mobile-commerce-share-total-commerce-us/ (last visited July 15, 2026)
Mobile as percentage of total retail e-commerce sales in the United States from 2019 to 2029 [Graph], eMarketer, & Insider Intelligence, June 20, 2025. [Online]. Available: /statistics/1317971/mobile-commerce-share-total-commerce-us/
