Question: "When you shop online (including the holiday shopping season), what are the most important attributes of the online shopping experience?"
Source did not reveal information regarding the sample size or age range of respondents.
Citation formats
Most important factors of online shopping according to U.S. shoppers 2018
This statistic presents the most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. According to the source, 61 percent of respondents stated that the search and navigation and the subsequent ease of finding products was one of the most important factors of the online shopping experience.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
451 Research. (November 20, 2018). Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research. "Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018." Chart. November 20, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research. (2018). Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research. "Most Important Attributes of The Online Shopping Experience According to Shoppers in The United States as of November 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2018, /statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
451 Research, Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018 ÌÇÐÄÆƽâ°æ, /statistics/973413/most-important-attributes-online-shopping-shoppers-usa/ (last visited July 30, 2026)
Most important attributes of the online shopping experience according to shoppers in the United States as of November 2018 [Graph], 451 Research, November 20, 2018. [Online]. Available: /statistics/973413/most-important-attributes-online-shopping-shoppers-usa/
