based on an analysis of 3,000 haul and unbox videos
Supplementary notes
The remaining categories included: Food, headphones, beauty and makeup, smartwatches, and appliances and each accounted for 2 percent of the unbox videos.
Citation formats
Leading categories of products in unbox influencer videos on YouTube 2018
The statistic presents the leading categories of products presented in unbox videos on YouTube by influencers worldwide as of **. An unbox video is that in which a person takes the viewer though a process of opening the packaging of a product and reviews its the initial use. According to the study findings, the majority of influencer unbox videos on YouTube were about toys, at ** percent.
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Shorr Packaging Company. (December 2, 2018). Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/957147/youtube-influencer-unbox-video-product-categories/
Shorr Packaging Company. "Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018." Chart. December 2, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/957147/youtube-influencer-unbox-video-product-categories/
Shorr Packaging Company. (2018). Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/957147/youtube-influencer-unbox-video-product-categories/
Shorr Packaging Company. "Leading Categories of Products Presented in Unbox Videos on Youtube by Influencers Worldwide as of October 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2018, /statistics/957147/youtube-influencer-unbox-video-product-categories/
Shorr Packaging Company, Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018 ÌÇÐÄÆƽâ°æ, /statistics/957147/youtube-influencer-unbox-video-product-categories/ (last visited July 25, 2026)
Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018 [Graph], Shorr Packaging Company, December 2, 2018. [Online]. Available: /statistics/957147/youtube-influencer-unbox-video-product-categories/
