This statistic presents the share of Amazon shoppers in the United States who trust product reviews as of ***. During the survey period, **** percent of survey respondents stated that they only trusted reviews from Verified Purchasers.
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Tinuiti. (April 2, 2020). Share of Amazon shoppers in the United States who trust product reviews on Amazon as of February 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/623659/amazon-customer-review-usage-usa/
Tinuiti. "Share of Amazon shoppers in the United States who trust product reviews on Amazon as of February 2020." Chart. April 2, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/623659/amazon-customer-review-usage-usa/
Tinuiti. (2020). Share of Amazon shoppers in the United States who trust product reviews on Amazon as of February 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/623659/amazon-customer-review-usage-usa/
Tinuiti. "Share of Amazon Shoppers in The United States Who Trust Product Reviews on Amazon as of February 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Apr 2020, /statistics/623659/amazon-customer-review-usage-usa/
Tinuiti, Share of Amazon shoppers in the United States who trust product reviews on Amazon as of February 2020 ÌÇÐÄÆÆ½â°æ, /statistics/623659/amazon-customer-review-usage-usa/ (last visited July 16, 2026)
Share of Amazon shoppers in the United States who trust product reviews on Amazon as of February 2020 [Graph], Tinuiti, April 2, 2020. [Online]. Available: /statistics/623659/amazon-customer-review-usage-usa/