This statistic compares consumers trust in online reviews compared to personal recommendations. During the October 2018 survey it was found that 19 percent of respondents trusted online reviews if they believed them to be authentic.
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BrightLocal. (December 7, 2018). Do you trust online customer reviews as much as personal recommendations? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/315755/online-custmer-review-trust/
BrightLocal. "Do you trust online customer reviews as much as personal recommendations?." Chart. December 7, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/315755/online-custmer-review-trust/
BrightLocal. (2018). Do you trust online customer reviews as much as personal recommendations?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/315755/online-custmer-review-trust/
BrightLocal. "Do You Trust Online Customer Reviews as Much as Personal Recommendations?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2018, /statistics/315755/online-custmer-review-trust/
BrightLocal, Do you trust online customer reviews as much as personal recommendations? ÌÇÐÄÆƽâ°æ, /statistics/315755/online-custmer-review-trust/ (last visited July 23, 2026)
Do you trust online customer reviews as much as personal recommendations? [Graph], BrightLocal, December 7, 2018. [Online]. Available: /statistics/315755/online-custmer-review-trust/
