This statistic presents the results of a survey about interest in brand-hosted events among different age luxury consumers in China as of January 2019. According to the survey conducted by , approximately ** percent of Chinese respondents who were born in the said they preferred brand-hosted fashion shows.
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McKinsey & Company. (April 1, 2019). Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company. "Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type." Chart. April 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company. (2019). Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company. "Share of Different Age Chinese Luxury Consumers Interested in Events Hosted by Luxury Brands as of January 2019, by Event Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2019, /statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company, Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type ÌÇÐÄÆƽâ°æ, /statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/ (last visited August 04, 2026)
Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: /statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
