This statistic presents the results of a survey about awareness of the origin of foreign luxury brands among luxury consumers in China as of January 2019. According to the survey conducted by , approximately ** percent of Chinese respondents correctly indicated that Chanel was a French brand, whereas only ** percent of respondents knew that Brooks Brothers was an American company.
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McKinsey & Company. (April 1, 2019). Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company. "Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand." Chart. April 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company. (2019). Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company. "Level of Awareness of Foreign Luxury Brands' Origin among Chinese Luxury Consumers as of January 2019, by Selected Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2019, /statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company, Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand ÌÇÐÄÆƽâ°æ, /statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/ (last visited July 31, 2026)
Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: /statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
