This statistic presents the results of a survey about interest in brand-hosted events among different age luxury consumers in China as of January 2019. According to the survey conducted by , approximately ** percent of Chinese respondents who were born after said they were attracted by more than one type of events organized by luxury brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
McKinsey & Company. (April 1, 2019). Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey & Company. "Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation." Chart. April 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey & Company. (2019). Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey & Company. "Share of Chinese Luxury Consumers Interested in Multiple Types of Events Hosted by Luxury Brands as of January 2019, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2019, /statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
McKinsey & Company, Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation ÌÇÐÄÆƽâ°æ, /statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/ (last visited August 05, 2026)
Share of Chinese luxury consumers interested in multiple types of events hosted by luxury brands as of January 2019, by generation [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: /statistics/1005460/china-level-of-interest-in-brand-events-among-luxury-consumers-by-generation/
